HOMEGROWN retail company, New City Commercial Corp. (NCCC), is embarking on a multi-million renovation of its supermarket at NCCC Mall of Davao on Ma-a Road in Davao City.
But the refurbishment is not only limited to the grocery section. but to the mall itself and the department store, as well.
Although he refused to provide figures, NCCC Supermarket president Javelin Lim said they are investing millions of pesos for the renovation being undertaken at the mall.
“These changes, especially at the mall’s supermarket, were unveiled on December 1 when NCCC celebrated its 35th year in retail business,” he said.
Lim explained that what they are doing right now to improve their retail concepts or services should not be taken as measure to go “head-to-head” with the competition.
“We are not going head-to-head. They have their own market and ours have been with for the past 30 years,” he said.
Tjader Regis, NCCC Supermarket assistant vice president for marketing, for his part, said the company hired a Hong Kong based consultancy firm to design the new concept of the supermarket.
“The conceptualization started last year….Gusto naman naming ipakita na we are at par if not within the standard of excellence that national chains can offer,” he said, apparently referring to national retail giants that have expanded in the city, such as SM Supermalls, Robinsons, Puregold and S & R.
With the new design of the supermarket, Regis said that its “looks and feel will be different.”
“And the way that we are doing, our retail system will be more scientific. The company owners have invested in systems to make sure na walang run-outs… and you will see a lot more varieties,” he said.
He said the use of space at the grocery section will more efficient “so we will be able to offer more varieties.”
“The space is the same but the the use of space efficiency is a lot more different. The assortment is actually a lot more and you will see a lot more varieties of products,” Regis assured.
Published in the Sun.Star Davao newspaper on December 03, 2013.
