Kris Aquino (featured in poster) was launched as LBC’s first celebrity brand endorser on May 20, 2015 at the Green Sun in Makati. LBC executives, celebrities, and guests from the media were treated to tailor-made cocktails and Filipino fusion food representing the countries where LBC is present.
LBC Express, Inc., the leading courier service, logistics, and money remittance provider in the Philippines, teams up with the Queen of all Media, Kris Aquino, to better help connect overseas Filipinos and their loved ones back home.
Aquino was launched as LBC’s first celebrity brand endorser on May 20, 2015 at the Green Sun in Makati. LBC executives, celebrities, and guests from the media were treated to tailor-made cocktails and Filipino fusion food representing the countries where LBC is present.
“As a brand endorser, I always make sure that the brand I partner with is trustworthy,” Aquino said. “Every time I have a very important package or document I need delivered, I use LBC. I really trust them.”
Javier Mantecon, LBC’s Chief Marketing Officer, added, “We are honored that someone as trusted as Kris Aquino has joined our family as we bridge the lives of Filipinos all over the world. Kris is an obvious choice to be our first brand endorser because she has a global influence just as wide as LBC’s global presence. Kris endorsing the brand means she absolutely trusts LBC. We are honored by her confidence in LBC for all her delivery needs; and this only means that we’re doing our job well.”
The launch event’s title, “From LBC, To The World, With Love,” suits both LBC and Aquino. Since the 1950’s, LBC has established itself as the overseas Filipino’s bridge to their loved ones in the Philippines. To date, the courier service has more than 4,400 branches, partners and agents in over 20 countries. Like LBC, Kris Aquino is a personality trusted by Filipinos across the world.
During the event, Kris Aquino was warmly welcomed by LBC’s global family at The Eye’s 360-degree panoramic screen. Ka-LBCs from as far as Italy, United Arab Emirates, and the United States of America greeted and interacted with LBC’s new brand endorser.
“I was so surprised that even the staff from abroad made an effort to welcome me to the family,” Aquino said. “It’s this sense of family that makes me excited to team up with LBC.”
This sense of Filipino hospitality extends to how the company treats its customers and partners. Customers are attended to with utmost respect, and associates are helpful in explaining the courier’s various offerings like courier and cargo delivery, money remittances and bills payment. LBC’s understanding of the “padama” behind every “padala” has made it the favorite logistics and courier service of over 2.3 million Filipinos around the world.
“We move lives, business, communities,” Mantecon shared. “But most importantly, we move love.”
With the partnership between LBC and Kris Aquino, more and more Filipinos will feel the “padama” in every “padala” from their relatives abroad, no matter the distance.
About LBC
LBC Express, Inc. was founded in the 1950’s as a brokerage and air cargo agent. Now the largest express courier, cargo, and money remittance service company in the Philippines, LBC also provides services to over 20 countries worldwide. For more than 60 years, LBC has been moving lives, businesses and communities for the global Filipino, providing hassle-free delivery via air, land and sea – from cash remittances to payment solutions, from simple parcels and packages to container loads for corporate logistics. We like to move it.