The collection features exclusive Asian tea-inspired chocolates and kicks off the chocolatier’s 90th Anniversary
Dark Chocolate Green – Group
New York (Jan. 11, 2016) – In celebration of Lunar New Year, legendary Belgian chocolatier GODIVA debuted the Year of the Monkey collection in North America. Building off of the success of its previous Lunar New Year collections, including last year’s sold-out gift boxes, GODIVA brings its Asian-American consumers another unique treat to celebrate an important cultural holiday. The launch of the Year of the Monkey collection also kicks off the GODIVA 90th year anniversary and serves as a sweet beginning to a milestone year for the company.
LNY Monkey Box
The GODIVA Year of the Monkey collection featuring pieces in the shape of a monkey is the perfect gift for family and friends for Lunar New Year and a perfect treat for yourself during this holiday. The new collection features ganache pieces delectably crafted with enticing and aromatic Chinese teas enrobed in white, milk and dark Belgium chocolate. The chocolates that are sold as a part of the Lunar New Year gift box include:
Dark chocolate green tea – smooth ganache made of fresh green tea and white chocolate, covering a layer of crunchy Piedmont hazelnut praliné, coated by a fine 50% dark chocolate
White Chocolate Oolong – Group
Milk chocolate pu-erh tea – delectable macadamia praliné with cocoa nibs surrounded by mellow, Peruvian dark chocolate infused with aged pu-erh tea, coated in smooth milk chocolate
White chocolate oolong tea – a center of sumptuous pecan and hazelnut praliné with crunchy soy nuts enveloped by 71% Ecuadorian dark chocolate infused with aromatic oolong tea, covered in silky white chocolate
“As 2016 marks the 90th anniversary for GODIVA, it is important to us that we not only celebrate our own traditions and milestones but also those of our customers,” said Michelle Chin, Vice President of Marketing and Communications at GODIVA. “GODIVA is proud to continue our brand’s tradition of creating some of the most innovative and delicious chocolates, like this year’s Asian tea-infused pieces. We know that many Asian families gift sweets during the Lunar New Year to signify the beginning of a sweet new year, and we want to be a part of that tradition, with a fun, modern twist. Our Lunar New Year collection is one of our bestselling products year after year, and we don’t expect the Year of the Monkey collection to be any different.”
The 20-piece Year of the Monkey collection is enclosed in a luxurious red gift box featuring a whimsical gold monkey. Customers who purchase the Year of the Monkey gift box will also receive a $10 reward card while supplies last toward a future GODIVA purchase so they can continue treating their loved ones or themselves after the holiday.
The GODIVA Year of the Monkey collection is available as a 20-piece luxury gift box for $50 at select GODIVA boutiques in the U.S. and Canada. Year of the Monkey chocolate pieces will also be available for individual purchase in the chocolate case at select GODIVA boutiques. The Year of the Monkey collection will be in stores and online for a limited time until Feb. 8, or while supplies last. Visit http://www.godiva.com for more information and for store locations.
About GODIVA Chocolatier
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit – GODIVA’s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate. The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.