Subaru sets a new all-time sales record of 582,675 vehicles; up 13.4 percent over 2014
Subaru
Cherry Hill, N.J. – Subaru of America, Inc. today reported record-breaking sales of 582,675 vehicles for the 2015 calendar year; an increase of 13.4 percent over the previous annual record of 513,693 vehicles set in 2014. This is the seventh consecutive year of sales records for Subaru of America and eighth consecutive year of sales increases.
The December sales total of 56,274 vehicles marks the company’s best-ever sales month, eclipsing the previous best month of September 2015 (53,070). December also marks the 22nd successive month of 40,000+ vehicle sales for the company which continues to outpace the industry.
Nearly all of the company’s current models contributed to its sales success in 2015. The Forester, Outback, WRX/STI and Crosstrek sales were notably strong as each carline achieved new annual sales records. The Forester and Outback mid-size CUVs finished the year with sales of 175,192 and 152,294, up 9.5 percent and 9.7 percent, respectively. The small CUV entrant, Crosstrek, added 88,927 sales to the year-end total, while the Legacy sedan achieved 60,447 sales in 2015. On the performance side, the company’s WRX and STI models were up 32.3 percent with annual sales of 33,724.
“As our franchise closes its seventh consecutive annual sales record, we have to give our heartfelt thanks to our retailers, distributors and colleagues, as well as Fuji Heavy Industries Ltd. for making these historic results possible” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “2015 was another stellar year for the Subaru franchise and we are very optimistic about our continued success in 2016.”
“December represented the best month ever for Subaru of America, capping off the best year in the company’s history, in both sales and market share,” said Jeff Walters, senior vice president of sales. “Subaru is well positioned to continue its success into 2016. We have the right product line-up, strong marketing and a superior retailer network providing us with a solid foundation for future growth,” added Walters.
Meanwhile, Kelley Blue Book, the leading provider of new and used vehicle information, announced today that Subaru won its prestigious Best Resale Value Brand Award for two consecutive years as well as four model awards in their respective categories:
2016 Subaru WRX
Best Resale Value: Sporty Compact Car
Best Resale Value: Top 10
2016 Subaru Impreza
Best Resale Value: Compact Car
2016 Subaru Legacy
Best Resale Value: Mid-Size Car
2016 Subaru Forester
Best Resale Value: Top 10
“Subaru is back on top once again for 2016 as the best mainstream brand for resale value across its entire lineup,” said Eric Ibara, director of residual values for Kelley Blue Book.
The Best Resale Value Awards recognize 2016 model-year vehicles for their projected retained value through the initial five-year ownership period. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of KBB.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.
“We are proud to receive the 2016 Best Resale Value Brand Award along with multiple segment honors from Kelley Blue Book” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “These awards highlight our vehicles’ inherent value stemming from our class-leading safety, reliability and durability.”
Kelley Blue Book’s Best Resale Value Awards are in their 14th year and are based on projections from the Kelley Blue Book® Official Residual Value Guide. Kelley Blue Book® Residual Values are established by experienced automotive analysts that review statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these prestigious awards. Low-volume vehicles and vehicles with an MSRP of more than $60,000 are excluded from award consideration, except in the plug-in vehicle, luxury and high-performance categories.