MANILA, Philippines – Leading media and entertainment firm ABS-CBN Corp. has sold 1.5 million ABS-CBN TVplus boxes since the launch of its digital television service in February last year.
ABS-CBN Convergence chief operating officer Chinky Alcedo said in a statement yesterday, the sales performance was driven by the new content, stronger distribution as well as the integrated marketing effort of the company.
“ABS-CBN has taken huge strides in making the digital television experience more exciting and more accessible to more Filipino families,” Alcedo said.
ABS-CBN’s TVplus digital box is the pioneering digital television service that offers crystal clear picture and sound.
The product provides consumers a cable-like experience with no monthly fees as well as exclusive channels such as the male-oriented channel Cinemo!, children’s channel Yey!, educational channel Knowledge Channel, and DZMM Teleradyo on top of ABS-CBN Sports + Action and ABS-CBN.
ABS-CBN has also introduced a new pay-per-view feature called the Kapamilya Box Office (KBO) for the digital TV service so families can catch newly released movies bundled with foreign and local box-office hits and top-rating Kapamilya shows.
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In the second quarter of the year, ABS-CBN TVplus’ digital signal transmission expanded to areas such as Davao City, Bacolod, Iloilo, and Cagayan de Oro, a move which cemented its leadership in digital terrestrial television in the country.
The ABS-CBN TVplus digital box or “mahiwagang black box” is available for P1,499.
Given the new price offer and exclusive features, Alcedo said ABS-CBN expects further growth in terms of ABS-CBN TVplus sales.
“With the new affordable price of ABS-CBN TVplus, our Kapamilyas can now expect even better value-for-money as they enjoy the transformational digital television experience,” Alcedo said.
ABS-CBN TVplus is part of the company’s retail or consumer business.
As of the first-half, the company had consolidated revenues worth P20.9 billion which brought its net income to P 2.1 billion, 76 percent than in the same period last year.
