MANILA, Philippines – The Department of Tourism (DOT) plans to come up with a database, which will list all destinations in the country in response to the ever-changing preferences of tourists and tourism investors.
“We are starting with an extensive inventory of our destinations so we will know who offers what and what are the capabilities of each destination to deliver on expectations,” Tourism Undersecretary for regulation, coordination and resource generation Alma Jimenez said.
Jimenez said the initiative would pave the way for more innovative tourism products and guide tourism development programs.
“The more important priorities we are addressing include establishing the database and doing the required analytics to make sure we have all the information about every destination at our fingertips,” she said.
“This will allow us to quickly react to inquiries and even tourism investments,” she added.
According to Jimenez, the DOT’s direction is currently centered on customized and niche-specific marketing and promotion campaigns.
Business ( Article MRec ), pagematch: 1, sectionmatch: 1
The agency has organized special project development teams who would create niche products to introduce more tourism segments to the traveling market.
Jimenez said the DOT was developing tourism offerings focused on various thematic clusters, such as fitness, fun, family, farm and faith tourism.
“The overall direction is to create a country tourism program and enable the regions to cross-sell, promote each other and get real tourism numbers up,” she said.
