
CALATA style: Gelled pompadour, Armani jacket with pocket square and the movie-star smile. RENE GUIDOTE Entrepreneur Joseph Calata is the proverbial young man in a hurry. Pushing 34, he is making a bid to have a huge stake in the country’s food supply chain. The chair and CEO of the agribusiness company, Calata Corporation, initially made news by becoming the country’s youngest self-made billionaire before he was 30 years old. He modernized the family’s mom-and-pop store into the country’s largest distributor of seeds, fertilizers, pesticides. When Calata Corp. was listed for initial public offering (IPO) in May 2012, its stocks gained a total market value of P4.3 billion. As if selling agrochemicals, feeds and seeds wasn’t enough, Calata created his own brands, opened retail stores, went into joint venture with foreign companies and acquired a meat processing company. “My business is literally going from the farm to the table,” says Calata. Own brands He was inspired by the richest man in Southeast Asia, Dhanin Chearavanont, whose business is CP Group, the biggest agricultural company in the region. One of the Thai billionaire’s businesses is Charoen Pokphand Foods Public Company which produces animal feeds, breeds animals and processes them. The end products are sold in the fastfoods and 7-11 stores. Chearavanont owns 6,800 of the 24-hour stores all over Thailand. Calata says he’s now covering the entire food chain. In the initial phase of raw materials and planting, Calata possesses the technology, the seeds and the preparations to ward off pests. Read More …