
When a steel girder erector being used for the Skyway project near Tramo and Andrews Avenues in Pasay City fell to the ground last month, it hit eight vehicles. Now while it’s noteworthy that the occupants of those cars were miraculously unharmed, it’s also interesting to note that four of those eight vehicles were Toyotas. You don’t have to be a statistician to see that half of the cars involved were Toyotas. And if you want to talk about odds, there’s a high probability that that’s because of Toyota’s stranglehold on the Philippine market—to the tune of almost 45 percent on average month to month for more than a year already. That’s almost half of the local market. Imagine that. Out of 10 cars sold here, almost five of that will be Toyotas. Which means that the 20 or so other Japanese, Korean, American, European, Chinese, and Indian brands competing in our market will be fighting tooth and nail for the other five units. Extrapolate that to 100 units, or 1,000 units, or 10,000 units, or even to 100,000 units, and it’s still Toyota owning almost half that number. The implications are staggering. And now comes news that the largest local car manufacturer in the country achieved its highest sales to date in a single month last March. Toyota Motor Philippines (TMP) registered its record-breaking performance of 10,237 units sold. Its previous sales milestone was recorded last October 2014 with 10,163 units sold. Based on the most recent CAMPI report, Read More …