Consumers in the Philippines are among the most socially conscious shoppers in the world, a recent Nielsen study revealed. The Nielsen Global Survey of Corporate Social Responsibility showed that the Philippines has the most number of consumers who are more willing to pay extra for products and services that come from socially responsible and environment friendly companies. The Philippines ranked highest at 79 percent, followed by Vietnam and Thailand at 73 percent and 71 percent, respectively. “We see the strongest propensity to buy socially and environmentally responsible brands from consumers in emerging markets such as the Philippines, Vietnam and Thailand where consumers face extreme levels of poverty and frequent encounters with natural and environmental disasters,” said Stuart Jamieson, Nielsen’s managing director in the Philippines. Jamieson urged brands “to act fast to address this rising demand,” noting that consumers in the Philippines and other emerging markets are looking for brands which are committed to supporting local communities and improving the state of the environment. The study also revealed that in the past six months, 76 percent of Filipinos bought at least one product or service because it was manufactured by a company committed to positive social and environmental impact. Vietnamese consumers again ranked second highest in the Asia Pacific (third highest globally) with 68 percent; Thais with 66 percent; and Indonesians with 61 percent. The Philippines also ranked highest globally in having consumers who check product packaging to ensure the brand is committed to positive social and environmental impact before deciding Read More …
