
By Anna Challet New America Media “The main idea was to try to do for civic engagement what Earth Day did for the environment, and really create one positive, fun, exciting day where everybody could plug in, in whatever way was easiest for them,” says Jessica Reeves, the vice president of partnerships at Voto Latino, one of the organizations involved in starting National Voter Registration Day (NVRD). September 11, 2014 – In a world where every day is a holiday – there’s National Doughnut Day, Pi Day (honoring the number 3.14 and celebrated by eating pie), and Talk Like a Pirate Day (that one is international) – a group of organizations came together and decided that surely one of these days should be dedicated to voter registration. They designated a day and proceeded to register over 300,000 voters in their first such effort – on the fourth Tuesday of September in 2012. “The main idea was to try to do for civic engagement what Earth Day did for the environment, and really create one positive, fun, exciting day where everybody could plug in, in whatever way was easiest for them,” says Jessica Reeves, the vice president of partnerships at Voto Latino, one of the organizations involved in starting National Voter Registration Day (NVRD). This year NVRD falls on Tuesday, September 23, about a month before the Nov. 4 general elections. Through on-the-ground efforts by participating organizations, as well as online and media communications, the initiative has registered voters in every Read More …