
Abenson managing director Winston Lim MANILA, Philippines–The Abenson brand has long been attached to everything that has to do with appliances. Recently, the 45-year-old Abenson chain opened its flagship store beside Ascott Hotel, Bonifacio Global City. Abenson managing director Winston Lim shares here his thoughts on appliance retailing and the company’s mission to bring the ‘good life’ to Filipinos. Q: Retailing appliances has many pain points as customers go through a process of information search, face-to-face inquiry, product demo, delivery and after-sales. How does Abenson address customer irritants and annoyances? A: At Abenson, our mission is to bring the ‘good life’ to every Filipino home. In our 45-year history, we have seen how our customers’ priorities have changed, both at the level of sophistication of the products that they buy and their expectation of what the “good life” is. Appliance and gadget shoppers want to bring home the best products that fit their lifestyles in the fastest, easiest and safest way possible. Our newest channel on the Internet—www.abenson.com.ph—offers the same products and services nationwide to those who now prefer to shop online with their credit cards or choose the convenience of cash-on-delivery. Our network of over 80 stores is the leading appliance store chain and is still expanding nationwide. A product’s journey from our store to your home is also guaranteed safe by people who have been screened and accredited to provide honest and professional service. Abenson “Para Sigurado” was our tagline many years ago, and it still rings true Read More …

