5 great things to be thankful for

 News
Apr 102017
 
5 great things to be thankful for

Armando Bartolome Let me enumerate a couple of things we all have to be grateful for.  Thankful for life.  There may be instances when we feel sorry or even regret the kind of life we may have now. Yet if we see those who were born with deficiencies like no arms, and legs, like the YouTube sensation Nicholas James Vujicic, a stronger and deeper appreciation of our life becomes evident. When he came to Manila, he touched so many people from all walks of life. Yet he never felt sorry for what happened to him, and still managed to inspire others. Thankful for the country we have.  Every time I open the television, newspapers or radio, I cannot help but always get turned off. Listening to commentators, they always complain and complain. It seems endless.  Come on, can we for one moment identify good things happening in our country? There are commentators who are former lawmakers. They were on the other side, but have they contributed anything to our country.  If we look around our neighbors and even out there in Middle East and Europe, the Philippines is so blessed. Just the weather, so many foreigners are thrilled. See the influx of retirees from other countries. The other week I was in Hong Kong and while watching to catch news on CNN, I had goose pimples seeing the advertisement for “It’s More Fun In The Philippines”. Every waking up moment, I say thank you for giving this country. I feel Read More …

How businessmen can tap digital technology

 News
Mar 312017
 
How businessmen can tap digital technology

Armando Bartolome Smartphone technology has made the world more interconnected, providing businessmen opportunities to reach their market. Facebook, Instagram, Pinterest, and Twitter have evolved from mere social networks to powerful advertising tools. How does a company connect to the right people in this digital world? A website is the company's digital home. It should allow customers to interact with the company aside from providing photos and corporate information. About 80 percent of consumers now rely on online information before buying want they want. They search for the following: A good review about the service of a store. The price of products with a clear description alongside a good quality of the image of the product The proximity of the store to where the consumer is. A 24/7 customer service is helpful as this will allow the company to extend their services anytime of the day. Just take a look at the success of eBay, Alibaba and Lazada. Since their businesses are based online, they are able to serve people anytime, anywhere. There are, however, businesses that manipulate how they are seen in the virtual world through "backlinking." Thanks to the Google’s Panda update, sites are now regularly monitored and instantly blocked if caught making use of illegal activities. With the help of the social media sites, companies are able to reach their audience more efficiently. All they need to do is designate an employee to handle all their social media accounts. Providing great customer service is one of the key Read More …

Saving your business through rebranding

 News
Mar 162017
 
Saving your business through rebranding

Armando Bartolome Businesses may go through difficulties, but giving up should not be an option. When thinking of ways on how to salvage a business, a company may either diversify or rebrand. Either way, that would mean additional expenses. What is rebranding? The goal of rebranding is to influence its customers’ appreciation and understanding of a product or service or the company itself by enhancing it and goes with the latest trends that are relevant to customers. Rebranding may be in the form of changing the name of the company, re-styling the logo or symbol, changing the company’s slogan, or the marketing and advertising approach. It is brought about by a number of reasons: Change in business ownership following mergers and acquisitions. Change in strategy, human resource policy, corporate identity Penetrating the global market. To meet the changing and increasing demand in the market. To get away from a negative image that lead to a decrease in popularity and affected the company’s revenue. To boost relevance. Diversification of the business. To put up a fresh look. Conflict with stakeholders. Change in products and services. Improvement of corporate identity. Questions you need to ask prior to making a change When things get tough, a business owner cannot just completely delete everything without a plan on how to start over. Here are some guide questions: What initiated the thought of rebranding? What are the existing problems that need to be resolved? Are the existing products no longeras competitive compared to others? Are Read More …

Tips on growing a second income

 News
Mar 072017
 
Tips on growing a second income

Armando Bartolome If the amount an employee earns from a 9-to- 5 job isn't enough to provide for the family, there are other ways to add to the income by engaging in a small business. According to the National Wages and Productivity Commission of the Department of Labor, an employee working in the National Capital Region receives P491 a day. That amount may not be enough to provide the basic needs of a family with three children. AN EMPLOYEE’S GOAL Not having enough capital to start a business is the primary reason why an employee gets stuck with just a single means of earning.  You may have seen from some offices employees selling products to add to their income. While some companies do not allow this, some employees still find a way to earn through a small business.  Another possible means where one can earn more is by selling products through networking. There are legitimate networking businesses in the Philippines that help many people increase their means of living.  Not really focusing on converting people into millionaires, but there are products that can be easily sold because of the great benefits that they provide the user. Just be sure to engage with legitimate businesses.  Prior to joining a networking business, you may need to pay a fee equivalent to a starter kit that you can eventually sell. Joining fees depend on the networking business you want to be involved with. AN OFW’S OPPORTUNITY Working overseas has some advantages and disadvantages. Read More …

Tips on empowering franchisees for growth

 News
Feb 272017
 
Tips on empowering franchisees for growth

Armando Bartolome Marketing training will help franchisees succeed and at the same time, grow the franchise. The right marketing skills is at the core of every business. That is why franchisors should be able to provide the right training. When you thought of having your business franchised, have you also thought that more than accepting their payment, you have an obligation to help them market your brand? Before you even try to take that step, allow yourself, as franchisors, to become fully aware on how you can expand the business. There are workshops on how to recruit more franchisees, spending right, improving franchise marketing skills, and tapping social media to recruit more franchisees and grow sales. Once you are able to figure out all of these, you may be able to start training for your new franchisees and focus on how you can help them succeed in the business. Involve a third party expert for training. Never expect that your franchisees are experts in the field of marketing. Some may have just wanted to start with the business and carefully learn from it with your help. You may also want to hire a third party expert to train your own team that can eventually be the people to train future franchisees. This may mean added cost to the franchisor, but this will make franchisees feel important. Encourage old franchisees to talk to new franchisees. They can help boost the confidence of the new franchisees by sharing their experiences. Always encourage all your Read More …

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