Armando Bartolome Marketing training will help franchisees succeed and at the same time, grow the franchise. The right marketing skills is at the core of every business. That is why franchisors should be able to provide the right training. When you thought of having your business franchised, have you also thought that more than accepting their payment, you have an obligation to help them market your brand? Before you even try to take that step, allow yourself, as franchisors, to become fully aware on how you can expand the business. There are workshops on how to recruit more franchisees, spending right, improving franchise marketing skills, and tapping social media to recruit more franchisees and grow sales. Once you are able to figure out all of these, you may be able to start training for your new franchisees and focus on how you can help them succeed in the business. Involve a third party expert for training. Never expect that your franchisees are experts in the field of marketing. Some may have just wanted to start with the business and carefully learn from it with your help. You may also want to hire a third party expert to train your own team that can eventually be the people to train future franchisees. This may mean added cost to the franchisor, but this will make franchisees feel important. Encourage old franchisees to talk to new franchisees. They can help boost the confidence of the new franchisees by sharing their experiences. Always encourage all your Read More …
