2013 saw Richard Yap get catapulted into daytime stardom via his hit telenovela Be Careful With My Heart, where he stars with Jodi Sta. Maria or “Maya,” giving everyone who’s at home every morning or those who catch their love story online reasons to giggle and be “kilig.”
The popular actor, however, breaks away from the stern and no-nonsense persona of “Sir Chief” and adapts some broadway moves to grace Duty Free Philippines’ latest Christmas campaign.
Entitled “Show,” the Christmas TVC production also features the new generation of Maneuvers and Hotlegs, both of which being undeniable forces in the country’s dance industry from then till now. Veteran theater actress Shiela Valderrama, who recently alternated with Monique Wilson to play Anna Leonowens in the hit theater show “The King and I,” and Jake Macapagal from the critically acclaimed, British-produced film “Metro Manila” also lent their talents in giving the TVC the celebratory and festive feel that the legacy of Duty Free Philippines warranted.
Since the late 1980s, Duty Free Philippines has been serving the nation’s Balikbayans with goods that are available for purchase tax-free, ranging from chocolates, liquor and wines, fragrances, watches to gadgets and groceries. This year, their tagline “Ito ang Christmas Pasalubong” greatly represents Duty Free’s top-of-mind prestige in eliciting excitement and anticipation from the entire families of returning Overseas Filipinos for the promise of a shopping trip at the flagship Fiestamall in Paranaque City.
Carlo Ledesma, popular for his direction of the feature film “The Tunnel Movie” directed the commercial, with world-renowned theater and TV personality Audie Gemora choreographing the entire production. Gallardo & Associates, Inc. (GASSO) is the advertising agency behind this year’s campaign.
