MANILA, Philippines – Noted international experts in franchising, retailing, marketing and other disciplines will share their knowledge on how franchise brands can raise their global competitiveness and succeed in an integrated ASEAN at the Franchise Asia Philippines 2014 (FAPHL 2014) International Franchise Conference on July 16 and 17 at the SMX Convention Center.
Leading the cast of speakers is a best-selling author and sought after franchise expert Greg Nathan who will also be the resource speaker and facilitator for this year’s CFE program.
Nathan, founder of the Franchise Relationships Institute of Australia, is widely recognized as an international thought leader on managing people issues in franchising and will give a presentation on franchisor-franchisee relationships on day one of the conference plenary sessions.
The International Franchise Conference is a major component of the multi-faceted Franchise Asia Philippines 2014 slated on July 16 to 20 at the SMX Convention Center with the theme “Conquering an Integrated ASEAN”.
Asia’s biggest 4-in-1 franchise event also features a three-day international franchise expo from July 18 to 20; franchise educational seminars from July 18 to 20; and the Certified Franchise Executive (CFE) program on July 16 and 17.
The other foreign experts presenting at the international franchise conference are Fabio Trabucchi, Retail and Shopper Client Service director for TNS RI Korea handling Samsung Global Insight Leader; Stanley Kee, managing director for Southeast Asia of GfK Asia Pte Ltd. Singapore; Tony Harris, chief executive of creative agency BBDO Guerrero which conceptualized the Department of Tourism’s “It’s More Fun in the Philippines” campaign; Judd Williams, director for Middle East and Asia of Costa Coffee; Ichiro Roy Fujita, founder and CEO of I. Fujita International Inc.; Dhritiman ‘DC’ Chakrabarti, segment leader for talent and rewards (South East Asia) and regional practice leader for rewards (Asia Pacific) of
Towers Watson; Josh Merin, CFE, director of international affairs, International Franchise Association; Swati Chawla, Southeast Asia talent management practice leader of
Towers Watson; Harish Babla, CFE, managing director of Global Franchise Masters Private Limited; and Jasper Heyden, co-founder and managing director of Food Panda Philippines.
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Also to be discussed at the international franchise conference plenary sessions are: Prospects, Opportunities and Challenges of an Integrated ASEAN; The next phase of retail – innovations that will change how we shop; International Retail and Shopping Trends: Making Things Personal; Conquering the Global Market with your Brand; Clicks and Bricks in Today’s Retailing.
Online registration is available at www.franchiseasiaphl2014.com.ph and www.pfa.org.ph. Early bird for the conference is on or before June 15, 2014. The early bird rates are: P6,500 (for PFA members), P7,650 (for non-PFA members) and USD 180 (international rate).
Other speakers at the FAPHL 2014 international franchise conference are Hans B. Sicat, president and CEO of Philippine Stock Exchange Inc.; Gino Borromeo, vice president/chief planning officer of McCann Worldgroup Philippines; Rowena Tomeldan, vice president and head of operations and support services- commercial business group of Ayala Land Inc.; Paolo Campos, co-founder and managing director of Zalora Philippines; Corazon Curay, vice president, Supply Chain Management Association of the Philippines; Ricardo de Vera, MBS, CSP, strategic management consultant of ASEAN Center of excellence and certified international trainor-Singapore/Japan; Steve D. Benitez, chairman and CEO of BO’s Coffee; Sherill Quintana, president and founder of Oryspa Spa Solutions; Joseph Calata, president and CEO of Calata Corp./Agri- Phil., among others.
For inquiries, call the PFA secretariat at (632) 687-0365 to 67 or (63917) 832-0732, or e-mail pfa@pfa.org.ph (general inquiries); franchiseasiaconf@pfa.org.ph (conference) or pfafranchise@pfa.org.ph (expo).
