Jan 212015
“YOU CAN GIVE without loving, but you can’t love without giving.”
Gift giving has always been a part of the Filipino culture — one that is innate and manifests our generosity towards others. It is our way of expressing gratitude, love, affection, friendship, or simply showing that we care. In a country where relationships (with family, friends, co-workers, etc.) are highly valued, giving gifts is seen as a way of strengthening these relationships. Most especially for Filipinos who have an extensive support network of family and friends, we tend to spend significant time, effort and money searching for the right gifts for special occasions and ceremonies.