
Jean Henri Lhuillier Cebuana Lhuillier holds the Guinness World Record for the largest number of pawnshops in the world, with close to 2,000 outlets—bigger than many banks combined. It serves mostly the ordinary “unbanked” population. Its president, Jean Henri Lhuillier, shares his thoughts on innovation. Question: How do you go about understanding your target consumers and what have you discovered about them? Answer: We know a lot about our clients, and the market we serve. We talk to our clients in so many ways, in our branches, through our customer care hotline and our digital platform. On top of this, we engage on a national scale UAI study, complemented by several consumer researches through FGD, etc. Our frontline people are there where the action is. We have an open feedback system. It’s important to receive constant feedback. They all have direct access via a dedicated e-mail address and contact numbers to me. I also believe in seeking direct information from my managers via the CEO lunches held wherein I would get to meet with the staff underneath the managers who directly report to me. Our market has changed significantly. The consumers have become more educated about the services and products they avail. They have become more discerning and perceptive, ever more conscious of value for money, customer service and quality. Q: Apart from pawnshops, your company also offers remittance, bills payment, collection, e-loading and insurance services. In fact, you have tie-ups with close to 100 other companies. Which of these Read More …