Sep 232015
As I was doing my groceries over the weekend, I realized that the two supermarkets on opposite ends of the mall had different business hours, one of them opening an hour earlier.
Early birds like me prefer going to the one that opens earlier to avoid traffic and finish household chores as early as possible. These considerations are taken into account by businesses, including the supermarket that opens an hour earlier. An earlier opening time may attract more consumers like me, which results in increased profits and market share.