MANILA, Philippines – Globe Telecom Inc. is looking to maintain its lead in terms of cellular revenue market share in the country through the delivery of improved services as it utilizes new frequencies from San Miguel Corp. (SMC).
Globe president and CEO Ernest Cu told reporters the telco which is now the number one mobile brand in the country in terms of revenue market share, is hopeful it could continue to grow its cellular revenue market share through the delivery of better internet services to customers.
The Ayala-led telco now holds 48.1 percent cellular revenue market share from about 33 percent in the first quarter of 2010.
Globe also now enjoys a 60 percent share of mobile data in the country in terms of revenues.
“At Globe, we’ve always said it’s not the number of subscribers. It’s the number of people who actually spend for your services,” Cu said.
As such, the aim is to continue to improve its internet services and make it relevant to the needs of consumers.
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“We want to make sure the experiences are better for the Filipino public. We want to make sure delivery of all internet services becomes better especially the new spectrum. We’re going to make it happen,” Cu said.
He said Globe is committed to activate 500 cell sites with the 700 Megahertz (MHz) band before the end of the year.
The 700 MHz band which can provide better indoor penetrability and wider coverage, is among the frequencies Globe gained access to after purchasing half of SMC’s telco business.
By end-September, Globe expects to activate 250 cell sites with 700 MHz in Metro Manila alone.
At present, at least 118 700 MHz cell sites have been activated in the National Capital Region.
