Jessica Alba signs as the new face of Braun. ©BusinessWire
(Relaxnews) – The American actress has been named as the global Beauty Brand Ambassador for German consumer goods company Braun.
As part of her new role, the Golden Globe-nominated star will appear in an integrated print, TV and online ad campaign set to appear this month.
“Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best,” said Braun’s Alessandra Dolfini.
The company sells a range of electrical beauty devices for hair and skin including hairdryers, hair straighteners, epilators and electric razors.
Alba is set to appear this year in “How To Make Love Like An Englishman” opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell. Well known as a fashion fan, the star regularly jets to the runway shows in Paris to support her favorite designers.