Third straight year of IQS Improvement Places Kia second among 33 brands
Kia Soul and Sorento awarded for highest scores in compact multi-purpose vehicle and midsize SUV segments as five other Kia models rank among top three in their respective categories
IRVINE, Calif. – With more units in operation in the U.S. than ever before, Kia Motors reached another historic milestone today when J.D. Power recognized the brand as the second-highest scoring nameplate industry-wide in its 2015 Initial Quality Study (IQS). Kia’s IQS score improved by 20 points over its previous best-ever performance in 2014, vaulting the growing automaker up four positions to second overall among 33 automotive brands and highest among all mass-market nameplates.
Kia’s ascension was powered by segment-leading performances from two of the company’s best-selling vehicles – Soul and Sorento – while the Rio, Optima, Cadenza, Sportage and Sedona models all ranked in the top three of their respective categories.
Kia’s U.S. sales have more than doubled over the last six years as the brand has made significant investments in the market and steadily climbed J.D. Power’s annual IQS rankings. After the Soul was ranked number one in the compact multi-purpose vehicle segment in 2012, Kia broke into the overall top 10 in 2013, with the Soul and Sportage (tie) taking top honors in their respective segments, and then rose to sixth in the industry in 2014. The company’s $1.1 billion manufacturing facility in West Point, Georgia – Kia Motors Manufacturing Georgia – produces the Sorento and Optima, and achieved its highest-ever quality ranking among plants in North/South America in the 2015 study. Additionally, the Kwangju plant where the Soul is produced ranked number one for the Asia Pacific Region.
Now in its 29th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.
If you want to find out why Kia is among the leading car brands of today, drop by Car Pros Kia of Carson at 21243 S Avalon Blvd, Carson, CA 90745 (telephone # 310-221-9131), or at Car Pros Kia Huntington Beach at 18835 Beach Blvd., Huntington Beach, CA 92648 (714-613-1119) and last but won’t be the last, at Car Pros Kia Glendale at 400 S. Brand Blvd., Glendale, CA 91204 (818) 745-1400.