Nov 232014
MARKETERS like to coin terms for demographic groups as a means of qualitatively defining them. We’ve heard of “Baby boomers” and “Gen X” for people born in particular decades. One such group is the “Millennial,” also known as Generation Y — the cohort born between 1980 and 2000. Marketers have pegged group as being self-assured, optimistic, globally connected and curious. In the Philippines, this group makes up roughly 35 million people.