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10 Marketing Strategies Every Startup Should Know

News

Aug 022017

10 Marketing Strategies Every Startup Should Know

Startups can benefit from marketing strategies called “growth hacks.” Sean Ellis coined the term back in 2010. It refers to non-traditional marketing techniques designed to rapidly grow your business. These strategies are based on the latest trends. From the web design, email templates, content creation, social media, search engine optimization, advertisement, landing pages and others – there’s a need to constantly be up-to- date. GROWTH HACKING STRATEGIES Entrepreneurs need to use all possible means to promote their business, and we all know how important the online world has become. Having a website is important, but it’s never enough to simply have an online presence. To help your business expand, you can use the “growth hack” strategies below. Growth Hack #1: Run a Pre-launch Giveaway Make some noise as soon as you launch your business. Let people know about your business by creating an account via Rafflecopter. This may cost you a bit, but it will entice people to join the raffle and promote your business. By using Rafflecopter, you also encourage your online audience to connect to your different social media accounts. Once they’re connected to you on social media, you can also gain feedback about your products and services, as well as create a customer contact list that you can use in the future. Growth Hack #2: Increase your online visibility through organic search Provide information that your potential customers will find most useful. Use snippets that can grab the attention of your online audience in 150-160 words. Use Read More …

Standard Chartered Bank cuts PHL 2017 GDP forecast to 6.5%

Economy

Aug 012017

STANDARD Chartered Bank has cut its growth forecast for the Philippines but added that the country will remain the fastest growing in Southeast Asia, supported by favorable domestic conditions that would not need fresh monetary stimulus over the coming year.

BoI on track to surpass 2017 investment target

Economy

Aug 012017

NEW INVESTMENT pledges registered with the Board of Investments (BoI) rose 40% in the first seven months of 2017, putting the agency on course to surpass its full-year target.

Infra program seen affordable amid solid economic prospects

Economy

Aug 012017

THE PHILIPPINES can afford a fiscal expansion under the proposed P3.767-trillion 2018 budget to fund an ambitious infrastructure push given the positive medium-term macroeconomic outlook and tame inflation despite the peso’s weakness, economic managers said at a budget hearing yesterday.

Power costs may have pulled down July inflation — DoF

Economy

Jul 312017

LOWER POWER costs last month as well as steady food prices likely tempered the rise in prices of widely used goods in July, the Department of Finance (DoF) said.

PAGCOR first-half gaming revenue up by 8.4%

Economy

Jul 312017

STATE-RUN gaming firm Philippine Amusement and Gaming Corp. (PAGCOR) said its gaming revenue rose 8.4% year on year in the first half, as a new online-gaming revenue stream started to be reflected in its books.

Improving the tax refund process

Economy

Jul 312017

There have been substantial developments in the reform of the tax system. The President, in his latest State of the Nation Address, sought the assistance of legislators to expedite the approval of the tax reform bill. A significant amendment in this tax reform bill is the lowering of individual income tax rates and estate tax rates. While the lowering of these tax rates is greatly anticipated, I believe that there are other areas in our tax laws which must be given attention to in order to provide adequate relief to taxpayers.

Gov’t auctions to be limited to single rebidding — NEDA

Economy

Jul 302017

THE GOVERNMENT will only allow a maximum of one rebidding in the procurement process, and will shorten the bidding period in public-private partnership (PPP) projects, to reduce delays in the administration’s infrastructure buildup, the National Economic and Development Authority (NEDA) said.

MICC to review mining taxation scheme after Duterte’s SONA targets industry

Economy

Jul 302017

THE MULTI-AGENCY Mining Industry Coordinating Council (MICC) will study the rationalization of taxation for the mining industry, following President Rodrigo R. Duterte’s threat to stop mineral exports and close firms outright for persistent environmental damage.

Giving mothers a break

Economy

Jul 302017

After almost 20 years, the government has finally recognized the need to enhance the current maternity leave benefits for women. In March, the Senate approved Senate Bill No. 1305 or the Expanded Maternity Leave Law of 2017 on its third and final reading. Under the bill, female employees in both government service and in the private sector can go on maternity leave for 120 days, regardless of mode of delivery. Moreover, an employee who qualifies as a solo parent under Republic Act No. 8972, is entitled to a maternity leave of 150 days.

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