THE FIRST-EVER Salomon Brand Store outside Metro Manila finally opened in Davao City, at the second level of Abreeza of the Ayala Malls in on JP Laurel ave. in Bajada.
“This only proves Salomon’s eminent growth in the Philippines,” said brand manager Janice Tanada. The brand has, so far, put up four brand stores in the past year – all in Metro Manila’ premier shopping malls, at SM Aura Premier in Taguig City, SM Megamall in Mandaluyong, SM North Edsa Annex in Quezon City, and Glorietta 3 in Makati City.
Tanada said they are looking at Mindanao’s sports enthusiasts, particularly those engaged in trail running, hiking, climbing, adventure racing, skiing, and snowboarding.
The brand’s presence in the Davao market also appeared to be taking advantage of Davao Region being promoted as “from islands to highlands” destination.
Products available at the brand’s Abreeza stor include footwear, apparel, bags and gears.
“Salomon promises value for money products, tested by the top international trail running champions such as Kilian Jornet, Ryan Sandes, Anna Frost, etc.,” Tanada said.
She said Salomon maintains to be the number 1 brand in trail running and maintains its mantra – the world’s number 1 mountain sports products created by the world’s top mountain sports athlete.
Salomon is exclusively distributed by Uniglobe Travelware Company, Inc. under the Primer Group of Companies, Asia’s next retail giant.
Salomon is a Mountain Sports Company that originated in Annecy, France. The brand was born in 1947 in the middle of the Alps, producing products for various sports markets.
“All throughout the years, Salomon has been constant in creating performance gear, growing in over 40 countries on five continents,” Tanada said.
Today, Salomon is known for its premium products with complementing top-notch performance in trail running.
Salomon is also available in various sports shops in the Philippines, such as Toby’s, Olympic Village and The Athlete’s Foot.
Published in the Sun.Star Davao newspaper on November 10, 2014.
