Mar 062014
 
Jessica Alba named as Braun’s new beauty brand ambassador

Jessica Alba signs as the new face of Braun. ©BusinessWire (Relaxnews) – The American actress has been named as the global Beauty Brand Ambassador for German consumer goods company Braun. As part of her new role, the Golden Globe-nominated star will appear in an integrated print, TV and online ad campaign set to appear this month. “Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best,” said Braun’s Alessandra Dolfini. The company sells a range of electrical beauty devices for hair and skin including hairdryers, hair straighteners, epilators and electric razors. Alba is set to appear this year in “How To Make Love Like An Englishman” opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell. Well known as a fashion fan, the star regularly jets to the runway shows in Paris to support her favorite designers.

Mar 042014
 
Singapore world’s costliest city: survey

Singapore has one of the world’s highest concentrations of millionaires relative to its 5.4 million population.©aimvotalphotos/shutterstock.com (SINGAPORE-AFP) – The soaring cost of cars and utilities as well as a strong currency have made Singapore the world’s most expensive city, toppling Tokyo from the top spot, according to a survey Tuesday. Tokyo’s weakening yen saw it slide to sixth place, the position previously occupied by Singapore, in the 2014 Worldwide Cost of Living survey by the Economist Intelligence Unit (EIU). “Singapore’s rising price prominence has been steady rather than spectacular,” said a report accompanying the survey by the research firm. It said a 40 percent rise in the Singapore dollar along with “solid price inflation” pushed the country to the top of the twice-yearly survey from 18th a decade ago. The survey, which examines prices across 160 products and services in 140 cities, is aimed at helping companies calculate allowances for executives being sent overseas. The report said Singapore’s curbs on car ownership, which include a quota system and high taxes, made it “significantly more expensive than any other location when it comes to running a car”. A new Toyota Corolla Altis costs $110,000 in Singapore compared to around $35,000 in neighbouring Malaysia. Overall transport costs in Singapore are almost three times higher than those in New York, it said. “In addition, as a city-state with very few natural resources to speak of, Singapore is reliant on other countries for energy and water supplies, making it the third most expensive destination Read More …

Feb 112014
 
PHL thanks world for typhoon aid with billboards, tweets

Electronic billboards lit up with “Thank you” signs at New York’s Times Square (shown above), Galeries Lafayette in Paris, Tokyo’s Shibuya Crossing, London’s Piccadilly Circus and five other cities at 2040 GMT Friday, exactly three months after Super Typhoon Haiyan struck the central Philippines. MANILA (Mabuhay) – The Philippines took to social media and bought ad space in the world’s most prominent strips Saturday to thank the global community for its help three months after a devastating typhoon that killed 8,000 people. Electronic billboards lit up simultaneously at New York’s Times Square, Galeries Lafayette in Paris, Tokyo’s Shibuya Crossing, and London’s Piccadilly Circus early Saturday, at the exact time Super Typhoon Haiyan struck the central Philippines on November 8, 2013. “The number of lives lost and affected is unprecedented. But ever since then, the world has been one with the Philippines in helping rebuild the nation,” the tourism ministry behind the ad campaign said on its website. “This February 8… exactly three months after the typhoon, we want to be one in expressing our gratitude,” the ministry said on its Twitter account, where it also posted pictures of the billboards. Haiyan, one of the strongest typhoons ever to hit land, smashed across 171 towns and cities in the central islands with a combined land area the size of Portugal, wrecking the homes of more than four million people. The government is still collecting corpses and looking for nearly 2,000 missing people after the deaths of 6,201 victims were confirmed, many Read More …

Apr 102013
 
Binay skips UNA rallies to lead PH exhibit of pre-colonial art in Paris

By Jerry E. Esplanada Philippine Daily Inquirer 9:57 pm | Wednesday, April 10th, 2013 Vice President Jejomar Binay. INQUIRER FILE PHOTO MANILA, Philippines—Vice President Jejomar Binay had no choice but skip several United Nationalist Alliance campaign sorties this week for representing President Benigno Aquino III in the April 8 opening of the “Philippines: Archipel des Exchanges (or Archipelago of Exchanges),” the country’s first-ever grand culture exhibit in Paris, the world’s cultural capital. Binay “opened (on Monday) the exhibit at the Musee du Qua Branly,” or the Branly musuem in the French capital, said the Department of Foreign Affairs. Citing a report from the Philippine embassy in the French capital, the DFA said on Wednesday the exhibit has been featuring “more than 300 essential works of pre-colonial Filipino art selected from both public and private collections in the Philippines, Europe and the United States.” The event will run from April 9 to July 14, 2013, according to the mission. The embassy quoted Binay as having thanked the French government for the “opportunity to showcase the Philippines’ pre-colonial art in the Branly museum.” “We are proud to share with France and the rest of the world our collection of pre-colonial  art, including four of our priceless national treasures and more than 300 ancient artifacts assembled from public and private collections, giving a glimpse of the Filipino soul in ancient times and the diversity and richness of Philippine culture and tradition,” he said. In his remarks during the exhibit opening rites, Binay pointed Read More …