Aug 192014
Malacañang on Tuesday said the administration’s priority is still improving the government’s performance and not enhancing President Benigno Aquino III’s image.

During a press briefing, Communications Secretary Herminio Coloma Jr. said any effort to build a positive image of the administration will not work if the government will not do its job.

“Kinakailangan mauna ‘yung performance. Wala naman pong mahihita sa pagpapalabok o sa pagpapaganda kung ang produkto ay may diperensiya,” Coloma explained.

The Palace’s explanation came after broadsheet The Manila Standard Today reported that Malacañang had hired a foreign strategist to rebuild Aquino’s image, which, according to recent polls, was on a downswing.

Last week, a Social Weather Stations survey found that more Filipinos became dissatisfied with the Aquino administration in the second quarter of 2014.

The same poll showed that the President’s satisfaction ratings dropped to a moderate +25, the lowest since he took office in 2010.,

Similarly, results of a Pulse Asia poll released last month showed a significant drop in Aquino’s approval and trust ratings.

Coloma said he had no information on a massive public relations campaign for Aquino, but maintained his office was doing its best to communite the administration’s gains to the public.

“Sa araw-araw sinisikap ng aming tanggapan na maihatid ang makatotohanan at tamang impormasyon na makatutulong sa mga mamamayan hinggil sa pagpapabuti ng kanilang kabuhayan,” the communications secretary said. — DVM, GMA News

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