Do shoppers buy more if you offer them dozens off choices or would a few options suffice? When presented with a choice off six jams versus a choice off 24 jams, which would result in more sales?
For many people, logic dictates that having multiple products is an advantage. I am not trying to argue for or against choices but to discover the psychological reasons behind the numbers. Would consumers buy more product, more often, when they are presented with fewer choices?