MANILA, Philippines – Kia and the Australian Open have partnered for four years now to bring together the worlds of motoring and sports. Every year, Kia Lucky Drive to Australia is staged to give opportunities for Kia test-drive participants to experience world-class tennis action at the Australian Open.
The Australian Open is the first Grand Slam tournament in the tennis calendar and is home to amazing tennis rivalries, historic matches, and unparalleled sports action.
Last December 16, Columbian Autocar Corporation (CAC), exclusive distributor of Kia Motors in the Philippines, officially announced the winner of this year’s trip for two to the Land Down Under to witness tennis at its best.
After test-driving a Kia Sportage at Kia Pampanga, Elbert John Cruz will receive tickets to watch a semifinal match in the Australian Open 2015 Men’s Singles. Aside from live match viewing, Cruz and his companion will be able to enjoy city tours throughout their 4-day/3-night stay in Melbourne.
CAC VP for Marketing Hernando D. Gañac, Jr. was elated at the continued success of Kia and the Australian Open’s partnership. “Tennis here in the Philippines also has a strong following and Kia and CAC are happy to provide a once-in-a-lifetime tennis experience to one lucky Filipino fan.
He added, “Kia always tries to stay a step ahead when it comes to bringing the brand closer to our market. Kia Lucky Drive to Australia is a prime example of how we let people experience motoring’s finest, while at the same time, rewarding fan participation.”
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This year, select Kia dealerships scheduled weekends dedicated for interested test-drivers joining Kia Lucky Drive to Australia. It was a thrilling one-month run that spanned dealers as close as Kia EDSA Greenhills or Pasay and as far as Kia Butuan to reach more supporters.