MANILA, Philippines – Bangkok’s prominent retail heiress Busaba Chirathivat will be in Manila in August, to provide pointers to Filipino entrepreneurs and share her experiences in running the top retail and mall chain in Thailand.
Chirathivat is one of the foreign speakers invited by the Philippine Retailers Association (PRA) for the 22nd National Retail Conference and Stores Asia Expo 2013 (NRCE 2013) at the SMX Convention Center on Aug. 7- 8, 2013.
As senior vice president of Central Retail Corp., the largest and most diversified retail group in Thailand, Chirathivat is considered one of Bangkok’s most important retail figures in the last two decades.
She is the daughter and heiress of Tiang Chirathivat, the founder of the family-owned Central Retail Corp., but she did not rest on her family’s laurels. In fact, she was the brains behind Zen, the first lifestyle megastore in Thailand.
Zen is now one of several retail brands and concepts under Central Retail Corp. Other brands of the company are Central, Robinson, Zen, La Rinascente and Italy.
NRCE 2013 offers educational sessions, including discussions on best practices, trends, and new technologies; tips to improve existing operations and grow profits; networking opportunities with retailers and leading business partners; and an Exhibit Hall bursting with services and solutions to improve business and operations.
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