MANILA, Philippines – Dominant carrier Philippine Long Distance Telephone Co. (PLDT) is confident of sustaining the momentum of its wireless broadband service that booked strong growth last year.
PLDT HOME Fixed Wireless Solutions head Ava Española said the revenues of Home Bro reached P4.5 billion since 2012.
“This 2014, we continue this thrust as we launch our new bundles to respond to the needs of families for laptops and printers in their homes so that kids no longer go out to accomplish their school assignments,” Española said.
Launched last January 2014, one of HOME Bro’s new bundle offers is Plan 1799 which gives subscribers unlimited Internet at 2 megabites per second, an HP Laptop, and an HP printer for just P60 per day.
At the same time, Plan 1069 which comes with unlimited internet at 2 Mbps and an HP printer, was also launched.
“With the continuous growth in revenues and subscribers of HOME Bro, we are offering more innovative plans and bundles for all our customers,” Española stressed.
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HOME Bro is a service that provides subscribers with high-speed broadband for the home. It uses PLDT’s nationwide network to wirelessly deliver internet service to Filipino families. It made several process enhancements last year to ensure applications could be processed and activated within 24 hours.
Together with these improvements, she added that the brand also introduced low-cost plans for first time internet users with basic internet needs with a full marketing campaign last April 2013.
She pointed out that the significant increase in HOME Bro’s subscriber base could be attributed to its becoming an important part of the Filipino family as an enabler of education for children.
“We believe that the Internet is society’s great equalizer as it enables a large number of people to get an education. HOME Bro is keen on making its reliable service available to all Filipino families to level the opportunities for everyone,” Española said.
PLDT’s core income went up by five percent to P38.7 billion last year from P36.9 billion in 2012 exceeding the P38.4 billion target for last year.
The PLDT Group’s service revenues increased three percent to P164.1 billion last year from P159.7 billion as its wireless revenues grew three percent to P116.7 billion while its fixed line business expanded by five percent to P61.9 billion.
The group’s revenues from data business surged 35 percent to P35.4 billion last year from P30.6 billion in 2012 while revenues from short messaging system (SMS), domestic voice, local exchange carrier and satellite business remained steady at P101.8 billion from P101.3 billion.
On the other hand, revenues from national long distance as well as fixed international voice and cellular international voice fell four percent to P26.9 billion from P27.9 billion.