Nov 232014
 

MARKETERS like to coin terms for demographic groups as a means of qualitatively defining them. We’ve heard of “Baby boomers” and “Gen X” for people born in particular decades. One such group is the “Millennial,” also known as Generation Y — the cohort born between 1980 and 2000. Marketers have pegged group as being self-assured, optimistic, globally connected and curious. In the Philippines, this group makes up roughly 35 million people.

Nov 202014
 

URBAN transportation networks in the Philippines will benefit from millions of dollars in investment, following the announcement that Cebu City will be home to a new bus rapid transit (BRT) system. The network is expected to alleviate metro congestion and offer opportunities for private contractors and service providers. It is one of several urban mass transit projects under way, following President Benigno S. C. Aquino III’s earlier announcement of plans for new BRT and underground rail systems in Manila.