
Clarins yesterday, today and tomorrow: Virginie Courtin-Clarins, Serge Rosinoer, Jacques Courtin-Clarins’ right-hand man; Christian Courtin-Clarins, Prisca Courtin-Clarins, Claire Courtin-Clarins, Olivier Courtin-Clarins, Jenna Courtin-Clarins SHANGHAI — Clarins turned 60 with a big bang brand celebration last September. The brand is named after a childhood character the founder, Jacques Courtin-Clarins, played in a school stage production. He invented himself by inventing Clarins. On Clarins’s signature colors — red, white and gold — recognized worldwide, Jacques said: “From my office on rue Tronchet, I could see a ‘No Entry’ sign. Red catches the eye. If I wanted to get noticed, red was my color. Okay, let’s go with red. Then there’s white, simply because everyone associates it with the medical world, with rigor, purity and efficacy…and a touch of gold for luxury.” Sixty years on, Clarins continues to be ever-present and relevant. Whatever Clarins does, it does with a pioneering spirit, armed with its curiosity, its approach to science and its respect for others. That is why Clarins is unique. CLARINS LOVES WOMEN “Women were my inspiration. I created Clarins out of love and respect for women’s beauty,” founder Jacques Courtin-Clarins declared. Lifestyle Feature ( Article MRec ), pagematch: 1, sectionmatch: He would devote his life to them. Now, his two sons, Christian and Olivier, have taken over the realm with the same passion and devotion. “My passion for women’s beauty has marked my life. This passion shared with a whole team is the secret to Clarins’ success,” he said. Last Sept. 18, Read More …

