Carlos Corrales, Cream Silk assistant brand manager; Dorothy Dee-Ching, Unilever marketing director for hair; Anne Remulla, Cream Silk brand manager; Nel Capila, Unilever head of dDigital; Chesca Silvestre, Nikka Abella, Unilever PR manager, and Apples Aberin, Unilever head of PR for personal care at the Cream Silk Hair Sonata
MANILA, Philippines – Strong, beautiful hair is always a sight to behold. Now, it can be used to make music — literally. That’s how Cream Silk proved its point — that hair treated with the conditioner is strong.
Cream Silk, the No. 1 hair care brand in the Philippines, gives up to 10 times stronger hair against hair fall. To demonstrate the power of hair that is beyond strong and beyond beautiful, Cream Silk collaborated with internationally renowned bowmaker Archetier Paul S.J. Goh in creating Asia’s first human hair violin bows, using human hair that was strengthened and treated with Cream Silk Conditioner.
Last Oct. 17, Cream Silk staged the “Cream Silk Hair Sonata: The World’s First Hair Symphony Orchestra,” a once-in-a-lifetime celebration of beauty, music and art through the biggest and most beautiful demonstration of hair strength in the world.
The Cream Silk Hair Sonata was a mixed-media performance headlined by the Hair Symphony Orchestra, a 42-piece orchestra featuring a 10-member female string ensemble, all using the human hair violin bows.
Maestro Gerard Salonga of the renowned ABS-CBN Philharmonic Orchestra conducted the symphonies for the evening. Complementing the Hair Orchestra’s serenades were performances by Ballet Philippines as choreographed by Alden Lugnasin, and the premiere of an all-new, all-original short film by director Gus Cruz featuring Cream Silk muse, Sam Pinto.
With the spectacular lineup of acts, the Cream Silk Hair Sonata was a unique, entertaining and inspiring musical performance. Some of the night’s notable guests included the likes of past Cream Silk endorsers and iconic beauties Margie Moran-Floirendo and Tweetie de Leon-Gonzalez, and current ambassadors Rissa Mananquil-Trillo and Bb. Pilipinas Universe Ariella Arida. Some of the country’s top fashion bloggers Kryz Uy, Laureen Uy, and Nicole Andersson, who served as the social media correspondents of the night, were also present.
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Celebrities, personalities, and business moguls such as ABS-CBN executive Tootsy Angara. GMA president Liezel Maralag, TV 5 president and CEO Noel Lorenzana, Rhian Ramos, Kylie Padilla, Bela Padilla, Steven Silva, Tim Yap, Sarah Meier, James and Phil Younghusband, Rodel Colmenar,Lulu Tan-Gan, Kelly Misa, Marina Benipayo, and Tania Moreno-dela Paz, to name a few, also graced the occasion.
A true first in history, the Cream Silk Hair Sonata proved that not only can strong hair be seen, now it can be heard.
