
MANILA, Philippines – The government should rethink its tourism campaign following the damage brought by Super Typhoon Yolanda to parts of the country, according to a hospitality consultancy firm executive. C9 Hotelworks Co. Ltd. managing director Bill Barnett said in an interview that while the Philippines would want to continue to attract tourists to visit the country, the government should rethink how it will undertake promotion efforts following the damage left by Yolanda. “I think for us, the key issue is, what does the Philippines do with its ‘It’s More Fun in the Philippines’? For us that is really a profound question,” he said. He said that continuing to promote the country as a tourist destination using the ‘It’s More Fun’ slogan may not be appropriate at this time as the country is still assessing the extent of the impact of the typhoon and conducting relief efforts in affected areas. “It isn’t really the right time to start advertising ‘It’s More Fun in the Philippines’ after all these events. We think that is a challenge for the government,” he said. The Philippine government, Barnett said, needs to assess whether the slogan is still relevant and whether it is sending the right message. Business ( Article MRec ), pagematch: 1, sectionmatch: 1 “You have to be sensitive to that (disasters)…When things change, you have to change your strategy,” he said. He noted that while other countries which were hit by natural disasters in the past such as Indonesia and Thailand have Read More …