May 222017
 
Bollywood star stuns at Cannes with Filipino couture

Bollywood actress Aishwarya Rai Bachchan wearing Filipino couture made heads turn at the 70th Cannes Film Festival. Aishwarya Rai Bachchan wearing Michael Cinco’s creation [via Facebook] The former Miss World wore Dubai-based Michael Cinco’s creation on the red carpet – a full skirted powder blue gown from the Impalpable Dream at VERSAILLES collection, described by various news sites as giving the Indian actress a fairytale princess look. The Impalpable collection was topbilled at the Paris Fashion Week in 2016, marking the first time a Filipino designer was given the spotlight. The influential Indian actress wore another Filipino creation by Manila-based Mark Bumgarner –a nude lace gown with colourful floral embroidery, during the second round of media interactions. L’Oreal Paris tweeted photos of their brand ambassador’s looks as “stunning” and akin to a queen. Aishwarya Rai Bachchan wearing Mark Bumgarner’s creation [via Facebook] “She looked ethereal as she walked the red carpet sporting a straight out of a fairytale gown designed by Michael Cinco… It seemed as if Aishwarya brought to reality a princess straight out of a fairytale!” wrote India’s News 18. Cinco talked to Khaleej Times about how Aishawarya wearing his gown was a dream come true. "I love costumes. I love watching Hollywood movies. In fact it was the movies that inspired me to become a designer. It has always been a goal for me to see the celebs wearing my couture gowns on the red carpet." Cinco has dressed such international celebrities as Jennifer Lopez, among many Read More …

May 222017
 
1st Filipino Master Carver of Spanish Iberico Ham

Michael and Mark Lopez [via Facebook] The first Filipino master carver of the renowned Spanish Iberico ham was showcased at the recent Madrid Fusion Manila International Gastronomy Expo. Professional Maestro Cortador Michael Lopez Teves prepared thin slices of the Iberico Ham inside the Spanish stalls of the convention grounds as he talked about how an Iberian pig became a high quality ham by having the breed feed on acorn. The Madrid-based Filipino works at Cinco Jotas, an authentic Iberico Ham producer in Spain where he started as a waiter back in 2000. The Maestro Cortador there found potential in his skills and trained him as an apprentice. Teves talked to DZRH News about teaching the correct slicing technique to people who buy the Spanish ham. He says that slicing paper thin slices of Iberico ham is “like playing a violin and every parts of the ham has different techniques in cutting.” The Inquirer reports about how Teves’ business card proudly reads: MCF Maestro Cortador Filipino, “the first Filipino master carver of Iberico ham in the history of the world.” The Marikina City native shared to media his pleasure at presenting the art of slicing in front of his fellow Filipinos at the Madrid Fusion Manila.   The post 1st Filipino Master Carver of Spanish Iberico Ham appeared first on Good News Pilipinas. Related posts: Janelle Frayna is 1st Filipino female chess GM J. Lo wears Michael Cinco glass cape creation 1st Fil-Am Orchestra leads PH Independence Day rites The legend Read More …

May 222017
 
Generating excellent ‘Brand Awareness’

Armando Bartolome There are so many brands out there vying for the public’s attention. Because of this, it can be challenging to get your voice heard, especially if you are a new company trying to compete with more established brands.  It is important that you have a unique brand/concept that easily sticks to the public's mind. Brand awareness means your brand is recognized within your target market.  The company name, logo, symbols and slogans make up your brand. Technology also plays a very significant role as it helps get your brand more exposure.  Here are a few tips on how to generate brand awareness. Create a powerful marketing and advertising campaign You may think that the products and services you provide are better than your competitors. But it is not enough to just rely on walk-in clients and word-of- mouth. You need to spend on advertising.  Ad campaigns don't need to be costly. With social media, you can promote your brand by constantly posting updates on what you offer. This allows people to compare your product with products from other companies.  Repetitive exposure is an extremely powerful tool in building brand awareness. People will have a better recall of your brand if they see your ads often.  From the logo itself, customers should instantly be aware of what your company is about. The logo is not just a symbol. It is the visual foundation of a company’s brand. Along with your company’s name, the logo should help people remember your Read More …

May 212017
 

With the rapid changes in the global business environment and the brisk increase in cross-border trade and transactions, regulators, enterprises and stakeholders alike agree that it is vital to sustain the creation of International Financial Reporting Standards (IFRS) as a common and globally-accepted reference for financial reporting. However, given the depth, scope and complexity of global business, the adoption of new standards always comes with numerous challenges.

May 212017
 

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May 192017
 
Gulf News highlights 10 reasons to visit the Philippines

Gulf News has recommended 10 reasons for UAE travelers to visit the Philippines. [via We the Pvblic] Writer Cleofi Krista Pimentel Capili’s “Travel Guide: Top 10 reasons to visit the Philippines from the UAE” recommended travel to the archipelagic islands for its colourful festivals, jeepneys, beautiful beaches and diving sites. The travel guide affirms how the country’s tourism slogan, “It’s more fun in the Philippines!” can actually be taken seriously by visitors. “No matter where you are, you aren't ever more than two hours away from lush green areas, white sand beaches, lakes, rivers, tropical islands or mountains,” writes Capili. The Gulf News travel writer goes on to recommend the country for both solo and group travelers, considering the many island groups to explore, the popular travel destinations in the cities of Manila, Davao, Cebu, Angeles, and the longest coastline in Asia at 36,289 km. Here are the 10 reasons a visit to the Philippines is a must: Their contagious smile  “Filipinos are born with happy hormones. They would never hesitate to invite you over to enjoy lunch, merienda – local term for afternoon snacks, dinner and will even invite you to stay in their homes. Get ready for non-stop karaoke singing, parties and delicious food,” writes Gulf News. The world has affirmed the country with some of the World’s Friendliest Islands. They speak English Foreigners who travel to the Philippines can easily communicate with the locals as 90 percent of Filipinos can speak English. The cheap flights Airfare to Read More …

May 192017
 
Indonesian retailer Alfamart to expand PHL chain

The Alfamart chain of convenience stores is set to nearly double its presence in the Philippines with an additional 200 stores. Indonesian operator Sumber Alfaria Trijaya (SAT) currently operates 210 stores in the Philippines in a joint venture with SM Investments. SAT President Hans Prawira announced the expansion plans of the store chain saying it sees the Philippines as an untapped market for smaller than traditional convenience stores. "The characteristics of the [Philippines] market are similar [to Indonesia]. The difference is that there are not many minimarkets in the Philippines. So it's like a blue ocean," Prawira said in an Nikkei Asian Review report. Sixty of the planned new Alfamart outlets were already added in the first quarter of the year according to SAT. The company aims to operate 400 outlets in two years to make the chain profitable. SAT’s stakes in the Alfamart Philippines venture with SM which started in 2014, is at 35%.   The post Indonesian retailer Alfamart to expand PHL chain appeared first on Good News Pilipinas. Related posts: PHL among world’s best in Coastal Cleanup initiative Google, Int’l SOS to expand Philippine workforce US think tank: PHL most resilient emerging economy Coca-Cola to pour in 1.2 billion dollars in PHL expansion