GMA News and Public Affairs makes a bold move in an effort to fortify its stance as the most trusted news organization in the country by unifying the brand of its nationwide and regional newscasts as one ‘24 Oras’ beginning Monday, November 10.
The localized newscasts spoken in the regional dialects, produced and aired by the Network’s regional stations in Cagayan de Oro, Cebu, Davao, Iloilo, Dagupan, Ilocos, and Bicol, adopt the title of the national newscast ‘24 Oras’ plus the name of the area of coverage as distinguishing element.
This major rebranding is part of 24 Oras’ relaunch on the same day, with veteran broadcasters Mike Enriquez and Mel Tiangco welcoming reputable journalist Vicky Morales as their newest co-anchor.
CdeO’s 24 Oras
Come Monday, Cagayan de Oro’s leading newscast ‘Testigo Northern Mindanao’ will be relaunched as ‘24 Oras Northern Mindanao,’ headlined by news anchor Joe Legaspina.
Meanwhile, Cebu’s ‘Balitang Bisdak’ will be known as ‘24 Oras Central Visayas;’ Davao’s ‘Testigo’ as ‘24 Oras Southern Mindanao;’ Iloilo’s ‘Ratsada’ as ‘24 Oras Western Visayas;’ Dagupan’s ‘Balitang Amianan’ as ‘24 Oras North Central Luzon;’ Ilocos’ ‘Balitang Ilokano’ as ‘24 Oras Ilokano;’ and Bicol’s ‘Baretang Bikol’ as ‘24 Oras Bikol.’
‘24 Oras Northern Mindanao’ and all of GMA’s regional newscasts will continue to deliver the same topnotch quality of broadcasting, the most relevant and latest news where it happens, as it happens known to 24 Oras—credible, unbiased, fair, critical—matched with a new color scheme and logo, improved graphics, and a refurbished set design.
“We are re-introducing our regional newscasts not only to give our audience an improved visual experience but more importantly to also make a clear statement that GMA’s regional newscasts and the nationwide ’24 Oras’ share the same identity and mission which is to deliver balanced, unbiased news and without vested interest whatsoever. As we say it in Filipino, ‘walang kinikilingan, walang pinoprotektahan, Serbisyong Totoo lamang’,” says Cel Amores, assistant vice-president and head for GMA Regional News and Public Affairs.
Catch the all new 24 Oras regional newscasts from 5:05 to 5:50PM, airing Monday to Friday, over seven GMA regional stations in Cagayan de Oro, Cebu, Davao, Iloilo, Dagupan, Ilocos, and Bicol. (PR)
Published in the Sun.Star Cagayan de Oro newspaper on November 09, 2014.
