MANILA, Philippines – Once again, the Filipino consumers have spoken: Whirlpool is still their brand of choice in washing machines. For three consecutive years, Whirlpool has been conferred with the Ultimate Seal of Consumer Approval as one of the Most Trusted Brands for Household Products for the Washing Machine Category in the Reader’s Digest Asia’s Trusted Brand 2013 Awards. “Receiving this award for the third time is simply overwhelming and we are filled with gratitude and pride as this recognition comes from the Filipino consumers themselves. The trust they have in Whirlpool is proof that we are a brand committed to bringing only high-quality and energy-efficient products to help make the lives of Filipino families more convenient,” said Joy Catiis-Cruz, marketing manager of Whirlpool in the Philippines. Achieving the Reader’s Digest Asia Trusted Brands status is a genuine recognition of consumer approval. The survey reflects consumers’ choice of their most trusted brands among the thousands available in the market. Launched in 1999, the Reader’s Digest Asia Trusted Brands has established a solid reputation as the premier consumer-based survey in Asia, providing an objective and reliable reference for consumers throughout the region. Whirlpool was also recently awarded by the US Department of Energy the 2013 Energy Star’s Partner of the Year award for Sustained Excellence.
