Jun 142013
 

MANILA, Philippines – The SM Supermalls recently received a Platinum Award in the Reader’s Digest Trusted Brands Shopping Centers/Malls category during ceremonies held recently at the Edsa Shangri-La, Manila.

The award, which is considered the ultimate seal of consumer approval, has been a tradition for Reader’s Digest Asia since 1999.  The Reader’s Digest Trusted Brands Survey has a well-established reputation as the premier consumer-based and international measure of brand preference. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.

Survey respondents are asked to name their most trusted brand in each of the product categories, and then give each brand they name a rating from one (poor) to five (excellent), on six qualitative criteria:  Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Ability to Innovate, and Social Responsibility. Each brand then receives a mathematical score based on the number of respondents who named it multiplied by the average rating of the six qualitative criteria.

Awardees are given gold and platinum recognitions. Brands that have a clear lead over competitors receive a gold award. Brands that score three times more than their nearest competitor get a platinum award.

SM Malls have been recipients of the Reader’s Digest Trusted Brands Awards for the past years – SM North EDSA, SM Megamall, and the SM Mall of Asia in 2011 and SM North EDSA and SM Megamall in 2012.

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May 262013
 
Most trusted brand

MANILA, Philippines – Once again, the Filipino consumers have spoken: Whirlpool is still their brand of choice in washing machines. For three consecutive years, Whirlpool has been conferred with the Ultimate Seal of Consumer Approval as one of the Most Trusted Brands for Household Products for the Washing Machine Category in the Reader’s Digest Asia’s Trusted Brand 2013 Awards. “Receiving this award for the third time is simply overwhelming and we are filled with gratitude and pride as this recognition comes from the Filipino consumers themselves.  The trust they have in Whirlpool is proof that we are a brand committed to bringing only high-quality and energy-efficient products to help make the lives of Filipino families more convenient,” said Joy Catiis-Cruz, marketing manager of Whirlpool in the Philippines. Achieving the Reader’s Digest Asia Trusted Brands status is a genuine recognition of consumer approval.  The survey reflects consumers’ choice of their most trusted brands among the thousands available in the market.  Launched in 1999, the Reader’s Digest Asia Trusted Brands has established a solid reputation as the premier consumer-based survey in Asia, providing an objective and reliable reference for consumers throughout the region. Whirlpool was also recently awarded by the US Department of Energy the 2013 Energy Star’s Partner of the Year award for Sustained Excellence.