May 222017
 

A few weeks ago, I attended a meeting where it was discussed that Bureau of Internal Revenue (BIR) rulings are no longer published. Suddenly losing my appetite, I decided to forego dessert and coffee and instead, concentrated on listening to the discussion. The speaker said that BIR rulings must be kept private because they contain confidential information of the taxpayers which can violate the taxpayer’s right to confidentiality. In some cases, it was noted that even bank account details are included in the rulings necessitating the need to keep them private.

May 222017
 
CNN features Philippines’ first female-led brewery

CNN Travel has featured Palaweňo Brewery, the first female-led brewery found in the island paradise of Palawan. The CNN video feature and accompanying article published in May, shows how the first and only craft beer in Palawan began with Aya Javier’s foresight of how craft beer can be a unique business in the Philippines. Javier chose to set up the brewery in Palawan, known worldwide for being a top beach destination. "When people come on vacation, most of them are traveling halfway around the world," says the Palaweño's founder and brewmaster. "So when we are brewing beers, we want that to emulate whatever Palawan is all about. We try to incorporate what is Palawan, like our honey here — we have three types of honey in Palawan. And what makes it a local beer is the water — so clean and pure." Producing the Ayahay Craft Beers, the Palaweňo Brewery offers 5 homegrown beer flavors that are handcrafted and manually prepared using local ingredients and from other corners of the world: Hunter (Honey nut brown ale), Ayahay Ipa (India pale ale Happy beer), Palaw’an (Honey Kolsch Tribal Beer), Palawan Wit (Belgian wheat beer, The Last Frontier’s first craft beer), Ambog Ale (American amber ale brewed with extra ego). The craft beers brewery currently prepares nearly 1,200 cases of beer monthly for distribution to restaurants, hotels, and bars in Puerto Princesa, their home base.   The post CNN features Philippines’ first female-led brewery appeared first on Good News Pilipinas. Related posts: Read More …

May 222017
 
Bollywood star stuns at Cannes with Filipino couture

Bollywood actress Aishwarya Rai Bachchan wearing Filipino couture made heads turn at the 70th Cannes Film Festival. Aishwarya Rai Bachchan wearing Michael Cinco’s creation [via Facebook] The former Miss World wore Dubai-based Michael Cinco’s creation on the red carpet – a full skirted powder blue gown from the Impalpable Dream at VERSAILLES collection, described by various news sites as giving the Indian actress a fairytale princess look. The Impalpable collection was topbilled at the Paris Fashion Week in 2016, marking the first time a Filipino designer was given the spotlight. The influential Indian actress wore another Filipino creation by Manila-based Mark Bumgarner –a nude lace gown with colourful floral embroidery, during the second round of media interactions. L’Oreal Paris tweeted photos of their brand ambassador’s looks as “stunning” and akin to a queen. Aishwarya Rai Bachchan wearing Mark Bumgarner’s creation [via Facebook] “She looked ethereal as she walked the red carpet sporting a straight out of a fairytale gown designed by Michael Cinco… It seemed as if Aishwarya brought to reality a princess straight out of a fairytale!” wrote India’s News 18. Cinco talked to Khaleej Times about how Aishawarya wearing his gown was a dream come true. "I love costumes. I love watching Hollywood movies. In fact it was the movies that inspired me to become a designer. It has always been a goal for me to see the celebs wearing my couture gowns on the red carpet." Cinco has dressed such international celebrities as Jennifer Lopez, among many Read More …

May 222017
 
1st Filipino Master Carver of Spanish Iberico Ham

Michael and Mark Lopez [via Facebook] The first Filipino master carver of the renowned Spanish Iberico ham was showcased at the recent Madrid Fusion Manila International Gastronomy Expo. Professional Maestro Cortador Michael Lopez Teves prepared thin slices of the Iberico Ham inside the Spanish stalls of the convention grounds as he talked about how an Iberian pig became a high quality ham by having the breed feed on acorn. The Madrid-based Filipino works at Cinco Jotas, an authentic Iberico Ham producer in Spain where he started as a waiter back in 2000. The Maestro Cortador there found potential in his skills and trained him as an apprentice. Teves talked to DZRH News about teaching the correct slicing technique to people who buy the Spanish ham. He says that slicing paper thin slices of Iberico ham is “like playing a violin and every parts of the ham has different techniques in cutting.” The Inquirer reports about how Teves’ business card proudly reads: MCF Maestro Cortador Filipino, “the first Filipino master carver of Iberico ham in the history of the world.” The Marikina City native shared to media his pleasure at presenting the art of slicing in front of his fellow Filipinos at the Madrid Fusion Manila.   The post 1st Filipino Master Carver of Spanish Iberico Ham appeared first on Good News Pilipinas. Related posts: Janelle Frayna is 1st Filipino female chess GM J. Lo wears Michael Cinco glass cape creation 1st Fil-Am Orchestra leads PH Independence Day rites The legend Read More …

May 222017
 
Generating excellent ‘Brand Awareness’

Armando Bartolome There are so many brands out there vying for the public’s attention. Because of this, it can be challenging to get your voice heard, especially if you are a new company trying to compete with more established brands.  It is important that you have a unique brand/concept that easily sticks to the public's mind. Brand awareness means your brand is recognized within your target market.  The company name, logo, symbols and slogans make up your brand. Technology also plays a very significant role as it helps get your brand more exposure.  Here are a few tips on how to generate brand awareness. Create a powerful marketing and advertising campaign You may think that the products and services you provide are better than your competitors. But it is not enough to just rely on walk-in clients and word-of- mouth. You need to spend on advertising.  Ad campaigns don't need to be costly. With social media, you can promote your brand by constantly posting updates on what you offer. This allows people to compare your product with products from other companies.  Repetitive exposure is an extremely powerful tool in building brand awareness. People will have a better recall of your brand if they see your ads often.  From the logo itself, customers should instantly be aware of what your company is about. The logo is not just a symbol. It is the visual foundation of a company’s brand. Along with your company’s name, the logo should help people remember your Read More …