Sep 042013
 

MANILA, Philippines – TV rivals ABS-CBN Broadcasting Corp. and GMA Network Inc. claimed to have fortified their respective rating leadership for the month of August.

ABS-CBN said in a statement that it managed to sustained its nationwide leadership by having the most number of households watching its shows whole day.

ABS-CBN enjoyed its biggest lead on primetime from 6pm to 12 midnight with an average audience share of 47 percent or 15 points higher than GMA’s 32 percent.

ABS-CBN also ruled primetime in other key territories like in areas in Luzon outside Mega Manila with 49-percent audience share compared to GMA’s 33 percent as well as the Visayas where it registered 57 percent versus GMA’s 24 percent.

It also dominated Mindanao with 62 percent or three times GMA’s 21-percent share.

Primetime is the most important time block when most Filipinos watch TV and advertisers put a larger chunk of their investment to reach more consumers efficiently.

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ABS-CBN’s primetime supremacy also drove its dominance in terms of total day audience share, hitting an average audience share of 41 percent as compared to GMA’s 34 percent.

ABS-CBN has tapped Kantar Media that uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

Not to be outdone, GMA said in a separate statement that it grabbed the nationwide TV ratings leadership in August on the back of its strong performance in the daytime blocks.

GMA said it triumphed over ABS-CBN in National Urban Television Audience Measurements (NUTAM) ratings with a 34.3-percent total day audience share compared to ABS-CBN’s 33.7 percent and TV5’s 12.9 percent.

The broadcast firm owned by the Gozon, Duavit, and Jimenez families said it bested ABS-CBN in the morning and afternoon blocks in NUTAM with 32.3 and 36.2 percent, respectively, higher than the latter’s 30.5 and 30.3 percent.

GMA was ahead of TV5 across all day parts in NUTAM.

Likewise, GMA continued to dominate in viewer-rich Urban Luzon and Mega Manila, which respectively account for 76 percent and 59 percent of the total urban television households in the country.

Leading across all day parts, GMA recorded an average total day household share of 38.2 percent in Urban Luzon, outscoring ABS-CBN’s 29.8 percent by 8.4 points and TV5’s 12.2 percent by 26 points.

Owing to its winning performance across all timeblocks, GMA kept its stronghold over its bailiwick, Mega Manila, with a commanding 39.7 percent total day household audience share higher by 11.7 points than ABS-CBN’s 28 percent and by 26.8 points than TV5’s 12.9 percent.

Both ABS-CBN and GMA booked higher earnings in the first half of the year due to non-recurring political ads.

Jul 232013
 
GMA News' SONA 2013 coverage most viewed nationwide — Nielsen

GMA News and Public Affairs’ comprehensive live coverage of President Benigno Aquino III’s fourth State of the Nation Address (SONA) topped overall television household ratings on July 22 based on overnight data, according to the industry’s leading ratings service provider, Nielsen TV Audience Measurement. Anchored by GMA News pillars Mel Tiangco and Mike Enriquez, GMA-7’s live coverage bested rival network ABS-CBN in National Urban TV Audience Measurement (NUTAM), Urban Luzon, and Mega Manila ratings. GMA-7’s “SONA 2013” scored an average household rating of 12.8 percent in NUTAM compared to ABS-CBN’s “Sa Gitna Ng Daang Matuwid” with only 12.1 percent. In Urban Luzon, GMA-7’s coverage emerged as the preferred choice with 15.0 percent, ahead of ABS-CBN’s, which only managed 10.3 percent. The Network also triumphed in its bailiwick Mega Manila with 16.1 percent, 5.8 points ahead of ABS-CBN’s 10.3 percent. Leading news channel GMA News TV (News TV)’s “SONA Ni PNoy” bannered by Peabody awardee and three-time Reader’s Digest Most Trusted News Presenter Jessica Soho likewise ruled over TV5’s “Pagbabago” in NUTAM, Urban Luzon, and Mega Manila. News TV recorded an average household rating of 3.2 percent in NUTAM, higher than TV5’s 3.1 percent. News TV’s “SONA Ni PNoy” also led TV5’s “Pagbabago 2013” in Urban Luzon, with 3.7 and 2.6 percent respectively. In Mega Manila, News TV delivered 4.1 percent, ahead of TV5’s 2.6 percent. GMA Network’s SONA coverage used new media platforms like YouScoop, Twitter, and Facebook to measure the public pulse, encouraging Filipinos from all walks of life Read More …

Jun 052013
 
ABS-CBN, GMA both claim ratings leadership in May

MANILA, Philippines – Rivals ABS-CBN Corp. and GMA Network Inc. claimed ratings leadership last month based on separate surveys commissioned by both companies. ABS-CBN said in a statement that data from Kantar Media showed that the company’s total day share increased to 41 percent compared to GMA’s 31 percent as more Filipinos across urban and rural homes all over the country tuned in to its programs last May. The company continued to dominate the noontime to early afternoon block from 12 noon to 3 p.m. with an average audience share of 43 percent versus GMA’s 33 percent in May due to the ratings improvement of “It’s Showtime” against perennial leader “Eat Bulaga.” In the primetime block, ABS-CBN gained an audience share of 46 percent compared to the 30 percent of GMA. In areas in Luzon outside Mega Manila, ABS-CBN enjoyed a total day audience share of 44 percent compared to GMA’s 33 percent. It also prevailed in the Visayas with 50 percent share versus GMA’s 27 percent as well as in Mindanao with 54 percent against GMA’s 22 percent. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population. It is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. Business ( Article MRec ), pagematch: 1, sectionmatch: 1 In a separate statement, GMA said it dominated the ratings in the key areas of Urban Read More …

Apr 032013
 
ABS-CBN, GMA both claim ratings leadership

MANILA, Philippines – Rivals ABS-CBN Corp. and GMA Network Inc. claimed anew ratings leadership for the month of March based on surveys commissioned separately by both broadcasting companies. ABS-CBN said in a statement that it topped all TV stations in March, excluding Holy Week, with an average audience share of 41 percent or 10 points ahead of GMA’s 31 percent based on data from Kantar Media. ABS-CBN said it continued to rule in the hotly contested primetime from 6 pm to 12 midnight with an average audience share of 47 percent, a staggering 17-point lead over GMA’s 30 percent. Aside from leading in primetime, the Lopez-controlled TV network also continued to beat other networks across all programming blocks. In the morning from 6 am to 12 noon, it recorded an average audience share of 36 percent compared to GMA’s 32 percent and was also five points ahead in the early afternoon from 12 noon to 3 pm with 38 percent versus GMA’s 33 percent and late afternoon from 3 pm to 6 pm with 35 percent compared to GMA’s 30 percent. ABS-CBN sustained its leadership in key territories such as Balance Luzon or areas in Luzon outside of Mega Manila where it surged ahead of GMA with an average audience share of 43 percent vs GMA’s 34 percent. Business ( Article MRec ), pagematch: 1, sectionmatch: 1 ABS-CBN registered an audience share of 49 percent versus the 26 percent of GMA in the Visayas and 54 percent compared to GMA’s Read More …