Nielsen survey says Pinoys are world’s most confident consumers

 News
Sep 072017
 

Filipinos have shown they are the most optimistic spenders in the world, according to a Nielsen survey.

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The “Consumer Confidence Concerns and Spending Intentions Around the World Quarter 2 of 2017” released by Nielsen in August cited the consumer confidence scores in the Philippines ranking highest at 130.

The Philippines outranked neighboring Asia-Pacific countries India and Indonesia which came in at 2nd and 3rd places, respectively, with the United States coming in at 4th.

“Consumers in the Philippines have always been in the top three in the past number of years and to be the most optimistic globally for the second time is not surprising given that the economy remains to be one of the strongest in Asia at 6.5% GDP growth rate in Q2,” said Stuart Jamieson, managing director of Nielsen Philippines and Emerging Markets Southeast Asia Cluster leader, in a statement.

Filipinos are tops in the survey, ranking at 58% in terms of saving money after paying for living expenses. Money spending is intended for:

  • new clothes: 33 %
  • holidays or vacations: 30 %
  • investments: 29 %
  • home improvements: 27 %

The Philippines led general consumer confidence levels in the Asia-Pacific region, cited as “strengthened modestly,” rising 3 percentage points from the fourth quarter 2016 results to 114.
Filipino consumers led results of the global survey of 30,000 internet users in 63 countries which measured perceptions of local job prospects, personal finances and immediate-spending intentions.

 

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More Pinoys to pay more for goods from 'responsible' companies

 Economy
Aug 062013
 
More Pinoys to pay more for goods from 'responsible' companies

Staff of a Manila supermarket conduct a meeting after work hours. RAJESH INDIA MANILA, Philippines – More Filipinos are willing to pay more for goods and services from companies that have social impact, research firm Nielsen discovered in a survey. Citing its Global Survey on Corporate Social Responsibility, Nielsen said seven of 10 Filipino consumers are willing to pay more for what those “socially responsible” companies offer, increasing by three points from 2011 results on the same survey. “The positive view of Filipino consumers towards corporate social responsibility runs high. In order to continue getting the support of consumers, authenticity is key.,” Nielsen Philippines managing director Stuart Jamieson said in a statement. Jamieson said this means that loyalty to brands they think are giving back to society is relatively strong–a trait more common in Southeast Asia than in Europe. “More than two-thirds of the respondents in the Philippines, Thailand and Indonesia – and three-quarters of respondents in India – say they would pay more for goods and services from socially responsible companies, whereas European respondents are least likely to pay extra,” Nielsen said. About 64 percent of Filipinos, however, are also more likely to say they had spent more on products and services from responsible companies. Business ( Article MRec ), pagematch: 1, sectionmatch: 1 “Companies can do more to connect with consumers through social projects. To have a stronger engagement with consumers, companies should re-access responsibility, work towards sustainable innovation and develop clear and strong messaging,” Jamieson said, advising Read More …