Social media and PR should go hand in hand if they are to bring optimal results for your business. Experts have proven that this strategy will boost visibility tenfold. Just like a PB&J sandwich, you can eat the bread with only butter or only jam, but combined together, they make the delicious sandwich we all adore. Read on …
Seen as a key personality in the multibillion-peso pork barrel scam and charged with plunder because of it, Sen. Juan Ponce Enrile’s former chief of staff, Jessica “Gigi” Reyes, returned to the Philippines early Saturday. Reyes landed at the Ninoy Aquino International Airport Terminal 2 via PR-104 from San Francisco, GMA News reported. “I’m facing the charges. I’ve always faced it,” Reyes was reported to have said when she arrived. Earlier this month, Reyes’ representatives had asked the Ombudsman to reconsider its decision to file plunder charges against her over the P10-billion scam. Reyes claimed her constitutional right to due process was violated, and denied receiving any commission from Enrile’s Priority Development Assistance Fund (PDAF), the infamous pork barrel. Reyes resigned as Enrile’s chief of staff last January, amid accusations she had personally wielded power over Senate matters on behalf of Enrile, who was then the Senate President. Enrile is among the three senators charged with plunder over the pork scam. — Joel Locsin/DVM, GMA News
Photo shows (from left) Lou de Guzman, board director and auditor of PRSP; Hans Roxas Chua, co-director of the CDM program by the IIDM; Yoly Crisanto, APR, president of PRSP; Gerald Corteza, strategic business development manager, ELearning EDGE and Claire Papa, board director and chair of PRSP’s professional development committee. MANILA, Philippines – The Public Relations Society of the Philippines (PRSP), the largest and most recognized organization of PR practitioners and business communicators in the Philippines, is offering a certificate program in Digital Public Relations (Digital PR) through a partnership with the Certified Digital Marketer (CDM) program by the International Institute of Digital Marketing (IIDM). The program is targeted at PR and marketing communications practitioners who would like to hone their communication skills and at the same time learn how they can use digital and social media platforms in carrying out their campaigns. The course runs for a period of three months, after which the graduate will be given the title: Certified in Digital Public Relations (CDPR) Under a memorandum of agreement with IIDM, PRSP will lend its expertise in the field of public relations and communications in designing the modules which will be used throughout the course while the IIDM will provide digital marketing training modules and facilitate its administration. Also, PRSP’s high standards of gauging communication excellence will also serve as the program’s benchmark in certifying the graduates. “We are happy to renew our partnership with the IIDM as this will help us achieve the vision of the Read More …
Kabang, a mongrel dog, was given a hero’s welcome Saturday morning upon her arrival at the Ninoy Aquino International Airport in Metro Manila following surgery in the United States to reconstruct her face. Kabang arrived aboard a Philippine Airlines flight at the Ninoy Aquino International Airport Terminal 2 at 3:25 a.m., radio dzBB’s Roland Bola reported. She was mobbed by photographers shortly after disembarking from the PAL flight PR-105, and is to undergo a checkup. Kabang was released from the University of California’s Davis Veterinary Hospital on Monday after eight months of treatment in which her face was partially rebuilt and she was cured of cancer and heartworm. In 2011 Kabang, then aged two and pregnant, became a hero in the Philippines after running in front of a motorcycle in what her owner said was a deliberate act to save her daughter and niece who were crossing a busy road. Thousands of dollars were raised for her treatment through an online campaign. “I think I will cry when I see her. She’s like a member of our family,” said owner Rudy Bunggal, a laborer who lives in a shanty in a poor southern Philippine town, told AFP by phone on Tuesday. In the accident Kabang’s snout and part of her jaw were torn off when the motorcycle flipped over, also damaging an eyelid. The dog became a hero in the Philippines and an internet sensation after local media reported how she had saved the girls by deliberately leaping in front Read More …