The Pechanga Development Corporation’s Board of Directors has named the first-ever general manager to be promoted from within Pechanga Resort & Casino, voted the #1 casino in the country by the readers of USA Today. Mr. Lee Torres, with nearly 20 years of experience in the gaming industry, has been an integral part of our leadership team, serving Pechanga as Chief Marketing Officer since 2011. As of March 2017, Mr. Torres will now oversee the entire property’s overall performance across 11 divisions and departments as the new general manager, taking Pechanga and its new brand image to the next level.
“I’m honored to be the first general manager selected from within of such a premier property, rivaling even the most prestigious of casino-resort properties in Las Vegas, by the Pechanga Development Corporation’s Board of Directors,” said Mr. Lee Torres, general manager at Pechanga Resort & Casino. “They’re trusting me with not only the responsibility of overseeing all 11 divisions and essentially all four thousand team members on property, but also with leading the charge on Pechanga’s $285 million expansion. This is a very exciting time for Pechanga and I’m deeply humbled to be a part of the journey.”
“Play on Another Level” – Transformation to the Deluxe New Asian Brand
Pechanga Resort & Casino, advancing with the rapidly changing trend and development, launched a new Asian brand identity early this year that anticipates the $285 Million resort expansion scheduled to be completed at the end of 2017. As the largest Casino in California, located in the Temecula Valley Wine Country, Pechanga takes your experience to another level. With an exhilarating array of table games and slots, a 4-diamond hotel accommodation, rejuvenating spa, delicious dining options, thrilling live performances, and a world-class golf course, Pechanga is elevating into a broader landscape to better compete in the global and digital environments and with properties in Las Vegas.
“Changing our brand is not something we’ve ventured into for more than 15 years,” said April Bouchard, Director of Advertising and Brand at Pechanga Resort & Casino. “It was scary for a lot of people, but look at all that’s happened in the world in 15 years. The Internet and social media can drive business. Our new brand lets us take the spirit we know to be Pechanga into the reaches of the future. We’re so excited for it.”
“This new logo is modern, elegant, and captures the essence of Pechanga Resort & Casino: laid back luxury,” said Edith Atwood, President of the Pechanga Development Corporation. “This exciting change comes just ahead of the ultimate change at Pechanga – the addition of 568 new rooms, a luxury spa, a spectacular pool complex, and more. This new look and feel is all about positioning Pechanga Resort & Casino for the future.”
New Asian Brand – Auspicious “Pi Xiu” Logo
Taking our current brand to the next level and reinforcing the commitment to the Asian Brand, the transformation of the Pi Xiu is now an elegant maturation of Pechanga’s original Asian logo. This auspicious symbol of wealth serves to carry good fortune to all guests. The overall theme and message is to wish everyone “Good Luck.” Pechanga Resort and Casino and iGraphix, their Asian advertising agency, designed the New Asian Brand logo together and is promoting this new trademark through different medias of digital and social platforms in the Asian market. Prepare to experience the satisfaction as the new brand and logo takes you to another level.
Pechanga Resort & Casino Expansion Set to Open at the End of the Year
The current $285 million resort expansion set to open at the end of the year includes the addition of 568 rooms and suites, 70,000 additional square feet of indoor/outdoor event space, a luxury, two-story spa and salon, a four-acre resort pool complex with three new pools and five spas, and two new restaurants. Pechanga just celebrated the grand opening of the brand new 2,400-space parking garage featuring 44 electric vehicles charging stations and three Tesla Superchargers, marking the completion of the first phase of the expansion. Enough solar to power 100 homes along with a moving sidewalk to the casino entrance will be added to the new East Parking Garage this summer. The Pechanga Tribe also marked the mid-point to their massive expansion in April with a topping out ceremony of the new hotel wing. More updates will be unveiled soon!
About Pechanga Resort & Casino
Pechanga Resort & Casino offers one of the largest and most expansive resort/casino experiences anywhere in the United States. Voted the Number One casino in America by readers of USA TODAY and rated a Four Diamond property by AAA since 2002, Pechanga Resort & Casino provides an unparalleled getaway. Offering more than 3,400 of the hottest slots, table games, world-class entertainment, 517 hotel rooms, dining, spa and championship golf at Journey at Pechanga, Pechanga Resort & Casino features a destination that meets and exceeds the needs of its guests and the community. Pechanga Resort & Casino is owned and operated by the Pechanga Band of Luiseño Indians. For more information, call toll free 1-888-PECHANGA or visit www.Pechanga.com. Follow Pechanga Resort & Casino on Facebook <http://www.facebook.com/pechanga> and on Twitter @PechangaCasino <http://twitter.com/pechangacasino>. Pechanga Resort & Casino is open 24-hours. Guests must be 21 and older to enter the casino.