Jul 232013

MANILA, Philippines – Flag carrier Philippine Airlines (PAL) has tapped Amadeus, a leading technology provider for the global travel industry, for air traffic solutions and services to support the airline’s ongoing expansion program.

Amadeus Asia Pacific head of airline commercial Hazem Hussein said the European based company will assist the airline in its business and help it deal with the challenges and opportunities in the market.

“Travel intelligence is a critical asset in a fast-moving, fragmented industry like travel. However, it is not only about having data. It is also about having the industry knowledge and analytical capability to turn it into valuable business insights,” he said.

PAL president Ramon Ang, for his part, said: “We are committed to retaining our position at the forefront of the industry in the Asian region and the key to it is fleet modernization, network expansion, and service innovation programs.”

“It is important for us to be able to base our network planning and marketing decisions on complete and reliable data that Amadeus solutions offer,” he added.

The agreement will allow PAL the use of the Amadeus Market Information (MIDT) and Amadeus Air Traffic solutions to drive revenue growth and increase market share as it expands flights to Asia, Europe, and the Middle East. 

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MIDT allows PAL to monitor global market dynamics and identify profitable routes while developing more effective sales and marketing programs.

In parallel, Amadeus Air Traffic calculates an accurate estimate of air passenger volume for any origin and destination worldwide.  It mines data from a large number of sources including low-cost carriers, direct airline online sales, airport data, civil aviation organizations, and data from global distribution systems.

It will allow PAL to evaluate current and possible new routes, identify the best connections for long haul flights, optimize planning and scheduling according to true demand, and predict volatile market changes.

Amadeus will also provide PAL with consulting and training services to analyze data and use the new solutions in the most efficient way.

PAL, which is expected to return to Europe this year after a 15-year absence, is undergoing a massive fleet modernization program that will see the national carrier add 100 new aircraft over the next five years. 

The airline presently flies to 38 international and 31 domestic destinations.

Amadeus, which started its Philippine operations in 1997, provides services to airlines, travel agencies, hotels, rails, and ferry companies worldwide.

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