MANILA, Philippines – The SM Supermalls recently received a Platinum Award in the Reader’s Digest Trusted Brands Shopping Centers/Malls category during ceremonies held recently at the Edsa Shangri-La, Manila.
The award, which is considered the ultimate seal of consumer approval, has been a tradition for Reader’s Digest Asia since 1999. The Reader’s Digest Trusted Brands Survey has a well-established reputation as the premier consumer-based and international measure of brand preference. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.
Survey respondents are asked to name their most trusted brand in each of the product categories, and then give each brand they name a rating from one (poor) to five (excellent), on six qualitative criteria: Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Ability to Innovate, and Social Responsibility. Each brand then receives a mathematical score based on the number of respondents who named it multiplied by the average rating of the six qualitative criteria.
Awardees are given gold and platinum recognitions. Brands that have a clear lead over competitors receive a gold award. Brands that score three times more than their nearest competitor get a platinum award.
SM Malls have been recipients of the Reader’s Digest Trusted Brands Awards for the past years – SM North EDSA, SM Megamall, and the SM Mall of Asia in 2011 and SM North EDSA and SM Megamall in 2012.
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