
Makeup maker: BYS founder Ed Aitken says he tests all products himself before putting them out on the market. PHOTO FROM BYS FACEBOOK The “lipstick index,” coined during the recession in the early 2000s, says lipstick sales go up in times of poor economic health. It suggests that we tend to substitute expensive items such as clothes and shoes with lipstick — the quickest beauty fix, confidence-booster, mood-enhancer and all-around girl’s best friend in one nifty stick. It was said to have been replaced by nail polish some time in 2010, but now, it seems that the index rings true for the entire spectrum of beauty products. My favorite impulse buy is makeup for the face — foundation, powder, BB cream, CC cream, primer and concealer. I enjoy the excitement that goes with trying out a new product. Unlike with lipstick, where you can almost always tell if the shade on the stick is going to look good on your lips, foundation, for example, is tricky. And it’s exhilarating for a beauty product junky to find just the right one. It’s true, makeup is the ultimate pick-me-up buy, even for women who don’t like it. It’s aspirational — maybe you’ll use it, maybe you won’t, but don’t tell me you aren’t already imagining the dress or shirt or earrings you’ll be wearing it with. Lately, it’s become easier, too. Beauty junkies in Manila are on a high, thanks to the continuous entry of various makeup brands from Japan, Korea, and Read More …