MANILA, Philippines – Rivals ABS-CBN Corp. and GMA Network Inc. claimed anew ratings leadership for the month of March based on surveys commissioned separately by both broadcasting companies.
ABS-CBN said in a statement that it topped all TV stations in March, excluding Holy Week, with an average audience share of 41 percent or 10 points ahead of GMA’s 31 percent based on data from Kantar Media.
ABS-CBN said it continued to rule in the hotly contested primetime from 6 pm to 12 midnight with an average audience share of 47 percent, a staggering 17-point lead over GMA’s 30 percent.
Aside from leading in primetime, the Lopez-controlled TV network also continued to beat other networks across all programming blocks.
In the morning from 6 am to 12 noon, it recorded an average audience share of 36 percent compared to GMA’s 32 percent and was also five points ahead in the early afternoon from 12 noon to 3 pm with 38 percent versus GMA’s 33 percent and late afternoon from 3 pm to 6 pm with 35 percent compared to GMA’s 30 percent.
ABS-CBN sustained its leadership in key territories such as Balance Luzon or areas in Luzon outside of Mega Manila where it surged ahead of GMA with an average audience share of 43 percent vs GMA’s 34 percent.
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ABS-CBN registered an audience share of 49 percent versus the 26 percent of GMA in the Visayas and 54 percent compared to GMA’s 21 percent in Mindanao.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
In a separate statement, GMA said data from ratings service provider Nielsen TV Audience Measurement showed that it maintained its dominance in the key areas of Urban Luzon and Mega Manila for the month of March.
In Urban Luzon, GMA scored an average total day audience share of 33.7 percent, higher than ABS-CBN’s 29.4 percent by 4.3 points, and TV5’s 15.2 percent by a notable 18.5 points.
GMA also kept its ratings advantage in its bailiwick Mega Manila with a 34.5 percent total day household audience share, ahead of ABS-CBN’s 27.6 percent by 6.9 points, and of TV5’s 16.3 percent by 18.2 points.
Urban Luzon accounts for 76 percent of the total urban TV household population in the country while Mega Manila accounts for 59 percent.
GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.