Photo shows (from left) Lou de Guzman, board director and auditor of PRSP; Hans Roxas Chua, co-director of the CDM program by the IIDM; Yoly Crisanto, APR, president of PRSP; Gerald Corteza, strategic business development manager, ELearning EDGE and Claire Papa, board director and chair of PRSP’s professional development committee.
MANILA, Philippines – The Public Relations Society of the Philippines (PRSP), the largest and most recognized organization of PR practitioners and business communicators in the Philippines, is offering a certificate program in Digital Public Relations (Digital PR) through a partnership with the Certified Digital Marketer (CDM) program by the International Institute of Digital Marketing (IIDM).
The program is targeted at PR and marketing communications practitioners who would like to hone their communication skills and at the same time learn how they can use digital and social media platforms in carrying out their campaigns. The course runs for a period of three months, after which the graduate will be given the title: Certified in Digital Public Relations (CDPR)
Under a memorandum of agreement with IIDM, PRSP will lend its expertise in the field of public relations and communications in designing the modules which will be used throughout the course while the IIDM will provide digital marketing training modules and facilitate its administration. Also, PRSP’s high standards of gauging communication excellence will also serve as the program’s benchmark in certifying the graduates.
“We are happy to renew our partnership with the IIDM as this will help us achieve the vision of the organization to maintain the highest standards of public relations in the country,” said Yoly Crisanto, APR, current president of PRSP. “Optimizing the power of technology to effectively communicate accelerates the growth of the industry. The possibility of connection across different digital platforms will enable us to accomplish our communication goals with speed and better interaction,” added Crisanto.
“We believe that PRSP is committed to its role as the foremost society of PR practitioners in the Philippines. We are happy and equally proud that we are a preferred partner of the organization. We have tailored the modules of the IIDM to meet the demands of business communicators,” said Hans R. Chua, co-director of the CDM program by the IIDM.
“Most of our graduates are executives of corporations who are now reaping the benefits of their knowledge about digital technology. We look forward to having more batches of students.”
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For more information about the digital PR certificate course offered by PRSP and eLearning EDGE visit the program’s website at http://learndigitalpr.com or call 927-0096, 426-6001 local 5678 to 5679.
Founded by a group of PR and advertising executives in 1957, PRSP has grown from a small group of industry leaders to a reputable organization with almost 300 members, many of whom represent the country’s biggest companies. Among the goals of the organization are to unite those engaged in the profession, encourage continuing education among its members and generate public confidence in the profession by promoting high ethical practice and encouraging high standards of public service.
PRSP organizes various activities to keep its members and other participants updated with the latest in the PR industry. Among the highly anticipated events are the Professional Development Workshops, PR Congress and Anvil Awards.