
MANILA, Philippines – Rivals ABS-CBN Corp. and GMA Network Inc. claimed ratings leadership last month based on separate surveys commissioned by both companies. ABS-CBN said in a statement that data from Kantar Media showed that the company’s total day share increased to 41 percent compared to GMA’s 31 percent as more Filipinos across urban and rural homes all over the country tuned in to its programs last May. The company continued to dominate the noontime to early afternoon block from 12 noon to 3 p.m. with an average audience share of 43 percent versus GMA’s 33 percent in May due to the ratings improvement of “It’s Showtime” against perennial leader “Eat Bulaga.” In the primetime block, ABS-CBN gained an audience share of 46 percent compared to the 30 percent of GMA. In areas in Luzon outside Mega Manila, ABS-CBN enjoyed a total day audience share of 44 percent compared to GMA’s 33 percent. It also prevailed in the Visayas with 50 percent share versus GMA’s 27 percent as well as in Mindanao with 54 percent against GMA’s 22 percent. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population. It is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. Business ( Article MRec ), pagematch: 1, sectionmatch: 1 In a separate statement, GMA said it dominated the ratings in the key areas of Urban Read More …