Maniolas

In the Philippines, it’s a common habit for people who ride taxis or other public transportation to send an SMS to a family member containing the plate number of the vehicle before boarding. Many dangers face commuters every day when riding public vehicles – difficulty hailing buses and taxis, accidents, holdups, and pick-pockets. Informing loved ones before each journey is a small step to ensure a passenger’s safety. A new app called Pasahero taps into this trend in a more advanced way. Users input the plate number of the vehicle and can upload a photo of the vehicle or the driver. The app then tracks the movement of the vehicle. The app has a panic button that’s easily accessible while in transit. Users can select trusted contacts to be alerted if something goes wrong – like an accident or a holdup. The user’s trusted contacts can then report the incident to the authorities. Broadcasting network ABS-CBN created Pasahero to compliment the existing selection of public transportation apps in the Philippines. Meaning ‘passenger’ in Filipino, Pasahero especially applies to rural areas where a number of muggers and pick-pockets choose different public transportation vehicles as their modus operandi. Part of the plan to improve the app is to link the panic button to the emergency hotlines of government bodies in charge of traffic operations such as the Land Transportation Office and the Metro Manila Development Authority. Given the difficulty of commuting in the Philippines, Tech in Asia has already spotted a number Read More …

Carlos Corrales, Cream Silk assistant brand manager; Dorothy Dee-Ching, Unilever marketing director for hair; Anne Remulla, Cream Silk brand manager; Nel Capila, Unilever head of dDigital; Chesca Silvestre, Nikka Abella, Unilever PR manager, and Apples Aberin, Unilever head of PR for personal care at the Cream Silk Hair Sonata MANILA, Philippines – Strong, beautiful hair is always a sight to behold. Now, it can be used to make music — literally. That’s how Cream Silk proved its point —  that hair treated with the conditioner is strong. Cream Silk, the No. 1 hair care brand in the Philippines, gives up to 10 times stronger hair against hair fall. To demonstrate the power of hair that is beyond strong and beyond beautiful, Cream Silk collaborated with internationally renowned bowmaker Archetier Paul S.J. Goh in creating Asia’s first human hair violin bows, using human hair that was strengthened and treated with Cream Silk Conditioner.  Last Oct. 17, Cream Silk staged the “Cream Silk Hair Sonata: The World’s First Hair Symphony Orchestra,” a once-in-a-lifetime celebration of beauty, music and art through the biggest and most beautiful demonstration of hair strength in the world. The Cream Silk Hair Sonata was a mixed-media performance headlined by the Hair Symphony Orchestra, a 42-piece orchestra featuring a 10-member female string ensemble, all using the human hair violin bows. Maestro Gerard Salonga of the renowned ABS-CBN Philharmonic Orchestra conducted the symphonies for the evening. Complementing the Hair Orchestra’s serenades were performances by Ballet Philippines as choreographed by Alden Read More …